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Cardiologic

by HayesImage • Uploaded: Mar. 19 '08 - Gallerized: Aug. '08

715f56f1e7af49e332e714e6e6df636d.png

Description: Rehabilitation program, providing training and knowledge for better fitness & nutrition for people recovering from (or concerned about) heart-related health problems.

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Status: Client work
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Tags: Purple Green Blue Grey
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Lets Discuss

OcularInk Mar. 19 '08

Clever. That type is too 'skinny' in my opinion. :-P

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Hayes Image Mar. 19 '08

Cool, cool...yeah I'm still waiting to hear back from them about the type :)

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itsgareth Mar. 19 '08

woah just clocked the heart. great stuff chap

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nido Mar. 19 '08

brilliant... very clever & well thought out!... you go girl!

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Hayes Image Mar. 19 '08

hahaha Thanks Nido!!

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firebrand Mar. 19 '08

Very smart, Hayes!

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sdijock Mar. 19 '08

Awesome. Good design.

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gthobbs Mar. 19 '08

I've said it before and I'll say it again. There's nothing new under the sun so good design to me is when you take something familiar and give it just a little sumthin' sumthin' to make it fresh. This is a master example of that. Great job Hayes. Didn't realize you were a girl though.

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Lucidity Mar. 19 '08

This is a pretty awesome concept, I love it.

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Thomas Mar. 19 '08

Smart, nice and clean! Excellent logo!

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Hayes Image Mar. 19 '08

Cool, thanks guys!!

@gthobbs; I'm all man :) Nido was just having some fun...

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logomotive Mar. 19 '08

Great Hayes. Wonder what it would look like if you interlocked (over/under)the lines? Also agree with OC but Very nice.

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Hayes Image Mar. 19 '08

Thanks Mike, I actually got an email from my client this morning...like yourself & Kev, they also think the type is a little too thin, so I'll be adjusting that shortly.

I initially did try interlocking the heart (with more muted red) it looked fine till the two joining sections...the red didn't mix with the green & blue lines well.

Cheers :)

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Hayes Image Mar. 19 '08

Updated typography...

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gthobbs Mar. 19 '08

I know dude. I was just giving you a hard time.

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Hayes Image Mar. 19 '08

hahaha yeah, a bit hazing never hurt anyone ;-)

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firebrand Mar. 21 '08

I like the font update, Hayes. Care to share?

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OcularInk Mar. 21 '08

Looking good, dude.

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Hayes Image Mar. 21 '08

Thanks guys :)

The original typeface was Gotham Thin, this one is the next weight up; Gotham Light.

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Hayes Image Mar. 27 '08

Thanks Giu :)

I'd also like to add that this design has now received client approval :)

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helios Jun. 24 '08

Love it! Very clever. Faved.

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hindmarshdesign Aug. 27 '08

Just browsing through my favorites and had to pay this one a visit again. Really really like it. Great work.

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mister jones Aug. 27 '08

an instant classic... amazing stuff

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Kwaku Aug. 28 '08

Think same as Kevin, great work thou

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Hayes Image Aug. 28 '08

Thanks for the comments everyone!! It's been awhile, but I've got logo's in the works so stay tuned :D

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BigAl67 Aug. 28 '08

Very cool - wish I'd thought of it. Great work, well executed.

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mindysteen Aug. 28 '08

Very clever and clean. I'm impressed how the spacing is kept consistent - it even took me a minute to see the heart. Great stuff!

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raja Aug. 29 '08

Nice idea, Hayes!

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Hayes Image Sep. 05 '08

Thanks for all the comments guys, I also got notification today that this design has been chosen for Logolounge book 5 :D

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Hayes Image Sep. 06 '08

Cheers Bart, Raj & Roy :)

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OcularInk Sep. 06 '08

That's great news, Josh!! Congrats!!

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Hayes Image Sep. 06 '08

Thanks Kev!! Got some WIP designs to upload to the pond tonight too :)

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zacharoo Dec. 02 '08

Oh my. This is absolutely clever. I love it.

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tanyildiz Jan. 29 '09

result of good point of view: wonderful work!

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cybadelic Apr. 13 '09

Hi there,

I haven't read all the comments so please excuse if this has been said before, but the American College of Veterinary Radiology has a similar logo:
http://www.svimaging.com/ACVR%20logo.jpg

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Momentummagazine Nov. 11 '09

I thought I floated this a long time ago. Very cool work!

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Type08 Nov. 19 '09

Not so sure Sean,the only touching point is the use of the shape of the heart, I think that concepts are different enough IMO...

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Hayes Image Nov. 19 '09

Thanks Momentum!!

Thanks for watching my back Sean :) Even though I whole-heartily appreciate the head's up, I agree with Alex...It's definitely inspired by Cardiologic but the designs are two separate beasts. Thanks again :)

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firebrand Nov. 19 '09

That's very gracious of you Josh. I see fogra's point.

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Hayes Image Nov. 19 '09

If I turn out to be wrong on this mindset, I'll happily eat humble pie...but there's the old saying "Imitation is the sincerest form of flattery" I do see Fogra's point & I saw yours when you sent me that tweet a few months back (Thanks again BTW)...Granted I haven't had the slap in the mouth as you've had with people copying your work right down to the pixel (yet, touch wood), but i feel better giving people the benefit of the doubt.

If they rip me off, they have to live with it...not in a legal sense, but in the sensation on their conscious that their short-comings are shackled to them like an anvil tackled amongst the chains.

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Hayes Image Feb. 15 '10

Thanks Joe :) Just looking at the votes...this must be my Sistine Chapel :P

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ethereal Mar. 18 '10

Removed mine, Josh, sorry buddy! Cheers!

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Hayes Image Mar. 18 '10

I appreciate the thought Sean but I've never thought that your design was anything close to looking like a cardio-rip. Please re-upload your work :)

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hanuman shakti Aug. 26 '11

I love it...yes I do:)

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