Devereaux Bakehouse

by HayesImage • Uploaded: May. 08 '12 - Gallerized: Jan. '13

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Description: Devereaux specialise in blends; fruit & nut blends, spice & cream blends, they also make their own herbal tea blends. All their baked goods have a specific blending combination that gives their breads, buns & cakes a unique flair. The mark is inspired by their award winning honey-apricot rye loaf. The apricot stone doubles as a honey wand, suggesting a literal manner of 'blending' both flavours.
Status: Client work
Viewed: 10683
Tags: Fresh • Classic • Blend • Apricot
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Lets Discuss

bartodell May. 08 '12

Kerning on a curve! Nice!

Hayes Image May. 09 '12

Haha!! Thanks Bart :)

itsgareth May. 09 '12

Clever work

Rokac May. 09 '12

Indeed, superb work Josh!

effendy May. 09 '12

Great work Josh!

Hayes Image May. 09 '12

Thanks lads :) BTW the cinnamon & coffee cream rolls will leave you in awe!!!

Sean Heisler May. 09 '12

Assuming this is the final? Love it, turned out great!

contrast8 May. 09 '12

fresh:)

Hayes Image May. 09 '12

@Sean - Yep final version :) Thanks!!

@Deividas - Thanks man!!

logomotive May. 09 '12

The mark is inspired by their award winning honey-apricot rye loaf.
I see that :) nice clean work and Bakehouse looks good :)

Hayes Image May. 09 '12

Thanks Mike!! haha yeah, the X games of kerning :D

1ta May. 13 '12

greaaat

Hayes Image May. 13 '12

Thanks 1ta!! I'm pretty happy with how this turned out :)

ColinTierney May. 14 '12

the balance here worked out awesome.

Hayes Image May. 14 '12

Thanks Colin!!! I'm glad to hear that, I think I spent just as much time selecting & formatting typefaces as I did sketching up the mark :)

Hayes Image Jan. 03 '13

Added some new variations. Packaging & signage mockups.

ColinTierney Jan. 04 '13

not sure if this is a done deal yet josh, but the kerning in \'devereaux\' appears to be slightly off. seems to be a little tight in the \'ere\' bit. lovin\' the variations with the mockups.

Hayes Image Jan. 06 '13

Thanks Colin, that pesky kerning ;)

Dan. Jan. 07 '13

First time i\'ve seen this... love the concept and colour palette

Hayes Image Jan. 07 '13

Thanks Dan!!! In regards to your forum post in regards to what stationery to use for thumbnail sketching, an early version of the idea was roughed out onto a restaurant napkin, with an ordinary ball point (which I borrowed from the waitress).