Alchemic

by HayesImage • Uploaded: Sep. 14 '11 - Gallerized: Sep. '11

a5382a06881e2f9ddc1e516c853d5eb0.png

Description: The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope.

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Status: Client work
Viewed: 11045
Tags: Grey Orange Alchemy Science
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Hayes Image Sep. 14 '11

Approved. Now, on to the identity set :)

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Sean Heisler Sep. 14 '11

Congrats, very nice, Josh!

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contrast8 Sep. 15 '11

congrats Josh, great logo:)

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Hayes Image Sep. 15 '11

Thanks bud :) I'm really happy how this came together.

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Type and Signs Sep. 15 '11

that's a great piece ... love the positive/negative treatment

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Hayes Image Sep. 15 '11

Thanks :) I'm glad you like it...

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Type08 Sep. 15 '11

And it burns, burns, burns, the ring of fire, the ring of fire.... :)

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fleurs Sep. 15 '11

Very clear, good choice of colors and white space

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atomicvibe Sep. 15 '11

Very nice, Josh. I love your extremely deep and thoughtful concept, and I'm sure your client did, too. Really digging the implied pestle.

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nathantrafford Sep. 15 '11

What I like about you is that in all of your work, the concept is king. I wish more people had this mentality.

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Mikeymike Sep. 15 '11

smokin'. me likes, Josh.

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Hayes Image Sep. 15 '11

Thanks a bunch guys :)**@Nathan Appreciate you saying that, I always try to a concept down, logo before I start to sketch :)**For further analysis of the concept%3B There is only x3 active protons difference between Lead %26 Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold.**Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.

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logo design. Sep. 16 '11

Great logo design, but why is the fire both out and inside the bowl?

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Hayes Image Sep. 16 '11

Thanks guys :)**@logo design. Basically a reactive 'event' can only be contained for so long, eventually it would spread...for example, viral marketing.

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bedemand Sep. 18 '11

Nice, clear and solid.. Great work

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devinkoncar Sep. 30 '11

The logo is great. As a concept, this is incredibly clever and creative%3B did you come up with the idea or was the name your client's choice? Regardless, this is a very nice implementation of the concept. GREAT work!

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Hayes Image Oct. 01 '11

Thans Devin!!**Client already had the name, but the concept was my pitch. :)

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Hayes Image Oct. 27 '11

Thanks :) I've seen that one (it's older than mine), Gert mentioned that logo too. To be honest (if may plead ignorant) despite the use of a mortar %26 pestle...I can't see the connection.

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type and signs Oct. 27 '11

you're absolutely right ... nothing in common ... except a m%26p ...

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bega Oct. 30 '11

I loved the idea and the simplicity of the strokes.**congrats!

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Hayes Image Oct. 30 '11

Thanks guys :) I enjoued working on this one.

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waldpoesie Apr. 05 '12

Can i buy this logo?

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Hayes Image Apr. 09 '12

This logo was developed for a client, so therefore is not for sale. However if you would like a quote for logo design services, feel free to email me.

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