by HayesImage • Uploaded: Sep. 14 '11 - Gallerized: Sep. '11


Description: The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope.

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Status: Client work
Viewed: 10484
Tags: Grey Orange Alchemy Science

Lets Discuss

Hayes Image

Approved. Now, on to the identity set :)

Sean Heisler

Congrats, very nice, Josh!

Hayes Image

Thanks mate!!!


congrats Josh, great logo:)

Hayes Image

Thanks bud :) I'm really happy how this came together.

Type and Signs

that's a great piece ... love the positive/negative treatment

Hayes Image

Thanks :) I'm glad you like it...


And it burns, burns, burns, the ring of fire, the ring of fire.... :)


Very clear, good choice of colors and white space




Very nice, Josh. I love your extremely deep and thoughtful concept, and I'm sure your client did, too. Really digging the implied pestle.


What I like about you is that in all of your work, the concept is king. I wish more people had this mentality.


smokin'. me likes, Josh.

Hayes Image

Thanks a bunch guys :)

@Nathan Appreciate you saying that, I always try to a concept down, logo before I start to sketch :)

For further analysis of the concept; There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold.

Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.

logo design.

Great logo design, but why is the fire both out and inside the bowl?

Hayes Image

Thanks guys :)

@logo design. Basically a reactive 'event' can only be contained for so long, eventually it would spread...for example, viral marketing.


Nice, clear and solid.. Great work


The logo is great. As a concept, this is incredibly clever and creative; did you come up with the idea or was the name your client's choice? Regardless, this is a very nice implementation of the concept. GREAT work!

Hayes Image

Thans Devin!!

Client already had the name, but the concept was my pitch. :)


Very good!

Hayes Image

Thanks :) I've seen that one (it's older than mine), Gert mentioned that logo too. To be honest (if may plead ignorant) despite the use of a mortar & pestle...I can't see the connection.

type and signs

you're absolutely right ... nothing in common ... except a m&p ...


I loved the idea and the simplicity of the strokes.


Hayes Image

Thanks guys :) I enjoued working on this one.


Can i buy this logo?

Hayes Image

This logo was developed for a client, so therefore is not for sale. However if you would like a quote for logo design services, feel free to email me.

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