by richardbaird • Uploaded: Mar. 07 '12
Gallerized Mar. '12 f8c7f05915076523d36640dbaf6424ba.png
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Description: Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.

The elemental construction and rounded terminals of each character across the Aloxia logo-type was designed to fuse a utilitarian functionality with a friendlier and more accessible edge taking into consideration the predominantly female market. These letter-forms extend into a large and colourful geometric pattern and introduce a more fashion led aesthetic which also operates as a frame for the product.

As seen on: BP&O

Status: Client work

Commenting: Not seeking critique

Tags: functionalpracticalfashionlogo-type

More from this user:

pjmaster said on Mar. 08 '12

Awesome branding mate.

richardbaird said on Mar. 08 '12

Thanks Guys.

hm-himera said on Mar. 11 '12

Agree, this is a good style.

szende said on Mar. 12 '12

nicely minimalist!

jpswade said on Mar. 14 '12

Reminds me of Mylo Xyloto.

pavel_kulinsky said on Mar. 14 '12

Very good! Like the clearness and style. little bit playststionism but good anywere

chadfinnesand said on Mar. 16 '12


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