Brownies Atelier

by richardbaird • Uploaded: Mar. 29 '12

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Description: Brownies Atelier is a Lima based producer of finely flavoured and handcrafted brownies packed in uniquely designed boxes. The brand is run by a single individual with an artistic background and a passion for high quality natural ingredients. I was commissioned to create an identity that would capture the texture and exclusivity of the products while positioning the brand as a sophisticated alternative to the typically cakey Peruvian brownie. The visual identity system reflects and distributes each these values and propositions across three assets, a logo-type, a separate symbol and packaging treatment. If you would like to read about the relevance of each component I have an extended description on Dribbble.
As seen on: Dribbble - Extended Description.
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Viewed: 1548
Tags: logo-type cakes brownies
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