oi

by s7even • Uploaded: Jun. 29 '07

e09a0c13369875d0b00eb8704c7e546e.png

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Description: Mark for an upcoming UK based snowboard clothing brand.
Status: Nothing set
Viewed: 6347
Tags: cyan oi speech bubble clothing
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brandsimplicity Jun. 29 '07

It has a nice feel to it,but can I ask what does it represent?**

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nido Jun. 30 '07

cool! brilliant icon... very memorable! you got some nice work on your showcase steven (yes all 3 lol) looking forward to seeing more from you man... good work!

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ulysses Jun. 30 '07

Thats great! Simple, memorable and recent.

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s7even Jun. 30 '07

cheers.. appreciate the comments.*hmmm.. what does it represent?... excellent (and difficult) question. The objective with this mark was to establish an attention grabbing logo/platform from which to launch a snowboard clothing label. I didn't really want it to %22represent%22 anything too specific to keep the appeal as broad as possible. But in terms of feel - fresh, fun, cool, possibly cheeky, but not cheesy were on the list. I was conscious that the label will likely produce a diverse range of styles and products to cater to the whims of fashion and didn't want the logo to limit options going forward. So I guess it is intentionally ambiguous.

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brandsimplicity Jun. 30 '07

...and it works champ.*hey do you have a portfolio? as im lovin your clean refreshing style and need more of a fix%3B)

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brandsimplicity Jun. 30 '07

Hang about..you and s7even the same person?

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s7even Jun. 30 '07

yeah... the one and only :)

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w-ill Jul. 01 '07

Sweet,**i love the concept **the word's meaning being the simplist form of 'attention grabbing', **and the speech bubble being graphically 'attention grabbing also', i hope you intend to attract alot of attention with this one,**this is unique/simple/recognisable and for me the best part, the simplist form of attention grabbing i have seen,**plus all the others... *(great execution, colours always work, and the extra trickery with the 'i' speech bubble).**awsome work my friend.

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Thomas Jul. 03 '07

Great icon! I love it.

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the truth Jul. 03 '07

very nice. I'm a fan of the dot on th e %22i%22. You fit that in there nicely. The type works well with the shape of the box as well. its a winner :)**if you don't mind, what is that name of that font you used for the oi? thanks, and keep up the good work steven.

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hindmarshdesign Aug. 27 '08

The %22oi%22 feels very aussie as it appears 11 times in our chant that rings out at almost any function...Aussie aussie aussie?

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hindmarshdesign Aug. 27 '08

By the way, i really like this!

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dikkers Aug. 27 '08

@hindmarsh: At 1st i was like %2211?%22 then %22sung%22 it to myself in my head and you're quite right, lol.**Robbie, Robbie, Robbie, oi oi oi (Wallabies :P)

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cseven May. 04 '09

Kia Ora s7even! Great logo. *Nice to see another NZ designer on LP. Are you based in NZ or the UK?

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s7even May. 04 '09

Cheers Chris, always good to see more kiwis discovering the pond. I'm based in Dunedin. Nice co. name btw %3B)

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cseven May. 04 '09

Yes, '7': the number of completeness and perfection - things I strive for!*NZ's my adopted homeland - I'm S'African orginally : )

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andreiu Nov. 26 '09

very unique concept

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