Taieri Print

by s7even • Uploaded: Jun. 29 '07 - Gallerized: Jun. '07

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Description: Logo for a NZ based offset printing co. The infinity mark is primarily intended to represent the winding path of a sheet of paper through a printing press.
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Tags: infinity nz print new zealand
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brandsimplicity Jun. 29 '07

Oh thats hot,well done Steven!**p.s have you tryed it without the vertical line?

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mcdseven Jun. 30 '07

wow, beautiful piece! he ebst I have seen for a printing in along time, agree with Relevant. Nicely done.

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nido Jun. 30 '07

thats so cool i could kick you where it would really hurt!!!... :)

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robinklaiss Jun. 30 '07

I agree with Relevant, it's nice to see a printshop logo without the CMYK colors.*Cool work s7even! I like a lot!

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s7even Jun. 30 '07

thanks for the kind words everyone.*@ brandsimplicity yeah I have tried it with and without the line and it works both ways. I hear between the lines what you are saying and it is possibly unnecessary but there is something about it with the line that reinforces the premium feel. So yeah I prefer it in there for now and figure it by no means defines the mark so if in the future it becomes redundant it could be removed without sacrificing recognition.**Personally I am looking forward to seeing how it will look when I eventually animate it for application on the website.

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raja Jul. 01 '07

very cool solution

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w-ill Jul. 01 '07

I love how intricate this is, but how it still works very small. Nice one.**also agree with all of the previous points on CMYK and how cliche it is. **I love the idea of the 'print path'*and also how this shape represents the lemniscate symbol (infinity) **is this intentional?**Nice work.

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w-ill Jul. 01 '07

sorry, haha **I just read the description again, and noticed you'd said 'interwoven infinty mark'

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s7even Jul. 01 '07

:) Cheers raja**no stress w-ill. yeah the rationale was always the paper path/infinte print concept but funnily enough as it turned out Taieri was named after a place but is also apparently Maori (NZs native language) for flow or flowing so the... %22lemniscate%22.. seemed appropriate. in this form it even reminds me a little of print registration marks.

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NC Jul. 01 '07

I gotta say I really like this one. The mark works so well. I don't know if you intended for the mark to actually look maori, but it does remind me of maori patterns and carvings. Perfect!

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logomotive Jul. 01 '07

bravo, this is very cool, works nicely.

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s7even Jul. 01 '07

@ NC thanks for the positive comments. As much as I would love for the resemblance to maori patterns to be on-purpose it was in fact pure luck. I did notice it had a certain pacific art feel to it at the %22eyeball the hell out of it%22 stage but as I say the initial justification for the mark was the print path/infinity concept.*cheers logomotive.. you have some incredible marks in your showcase!

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trams Jul. 03 '07

The mark is brilliant. Very classy move not using cmyk. I like the line too. Font is perfect. A

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guezworks Jul. 05 '07

This has to be one of my favorites. The simplicity and yet complexity is what got me.

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hindmarshdesign Sep. 29 '08

Wow. Fantastic. This is incredibly classy.

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cerise Mar. 02 '09

I like how it looks like there is a gradient but it's just different shades, its pretty neat.

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tass Jun. 04 '09

Really nice played with the shadow.

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