moah

by s7even • Uploaded: Jul. 27 '08 - Gallerized: Jul. '08

4cbeaba3867ac78621ebb4c122c37e7e.png

Description: New mark for UK based snowboard outerwear company. Based on japanese woodcut symbol/seal.

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Tags: s7even outerwear snowboard Clothing
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Type08 Jul. 27 '08

A bit hard to read (looks like MPAH) but I like the flow... Fits for the cause...

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omixam Jul. 28 '08

I read it perfectly and i love it

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gthobbs Jul. 28 '08

Very strong. Fits the segment well.

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sanjay patil Jul. 30 '08

GR8 ! Very good use of japanese woodcut symbol/seal. %0D*

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Menelya Jul. 31 '08

I actually thought of winter outerweare when I saw it %u2013 dunno why, because it doesn't say snowboard, winter or has any cold colors.*Like the way the letters run :)

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brohouse Jul. 31 '08

Nice... one of my favorite. Keep up the good work.

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Rein Aug. 01 '08

Nice, I like the consistency of the shapes.**Does it work with less space around it?

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s7even Aug. 14 '08

Thanks for the kind words everyone...*@ Type08 I appreciate that the %22o%22 could perhaps be interpreted as a %22p%22 - a compromise was necessary in order to keep the letterforms linked without disrupting the eyeflow. I dare say the extreme/snowsports market is one where readability is not as crucial as the aesthetic.*@ Rein, I initially had the mark reversed out of a fairly close-fitting stamp shape to enforce the woodcut/seal concept and this worked okay. I left it for a while (I find its a good idea to take a break from developing a mark and almost forget about it then take another look to get a less biased/fresh perspective) and when I revisited it I realised it worked better with space to breathe. I guess (as always) simple is best. Less is more. Insert further design-purist cliche's here...

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camila_garay Oct. 03 '08

want that snowboard outerwear just for the logo %3B)

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paddyduke Nov. 10 '08

Very similar to the Asia-Europe Business Forum, although since they are both inspired by Japanese woodcuts I can see that being coincidental.**http://www.identityworks.com/also_noted/AEBF.LOGO.GIF

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fe3lix Nov. 23 '08

I'm not sure I agree with the last comment. I believe this a very strong and engaging use of typography. **Nice Less is More approach!**

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yelds Apr. 08 '09

This is great! Love it!

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mabu May. 13 '09

Totally awesome. Nice job dude.

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