by s7even • Uploaded: Jul. 27 '08 - Gallerized: Jul. '08


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Description: New mark for UK based snowboard outerwear company. Based on japanese woodcut symbol/seal.
Status: Nothing set
Viewed: 11731

Lets Discuss

Type08 Jul. 27 '08

A bit hard to read (looks like MPAH) but I like the flow... Fits for the cause...

omixam Jul. 28 '08

I read it perfectly and i love it

gthobbs Jul. 28 '08

Very strong. Fits the segment well.

sanjay patil Jul. 30 '08

GR8 ! Very good use of japanese woodcut symbol/seal. %0D*

Menelya Jul. 31 '08

I actually thought of winter outerweare when I saw it – dunno why, because it doesn't say snowboard, winter or has any cold colors.*Like the way the letters run :)

brohouse Jul. 31 '08

Nice... one of my favorite. Keep up the good work.

Rein Aug. 01 '08

Nice, I like the consistency of the shapes.**Does it work with less space around it?

s7even Aug. 14 '08

Thanks for the kind words everyone...*@ Type08 I appreciate that the %22o%22 could perhaps be interpreted as a %22p%22 - a compromise was necessary in order to keep the letterforms linked without disrupting the eyeflow. I dare say the extreme/snowsports market is one where readability is not as crucial as the aesthetic.*@ Rein, I initially had the mark reversed out of a fairly close-fitting stamp shape to enforce the woodcut/seal concept and this worked okay. I left it for a while (I find its a good idea to take a break from developing a mark and almost forget about it then take another look to get a less biased/fresh perspective) and when I revisited it I realised it worked better with space to breathe. I guess (as always) simple is best. Less is more. Insert further design-purist cliche's here...

camila_garay Oct. 03 '08

want that snowboard outerwear just for the logo %3B)

paddyduke Nov. 10 '08

Very similar to the Asia-Europe Business Forum, although since they are both inspired by Japanese woodcuts I can see that being coincidental.**

fe3lix Nov. 23 '08

I'm not sure I agree with the last comment. I believe this a very strong and engaging use of typography. **Nice Less is More approach!**

yelds Apr. 08 '09

This is great! Love it!

mabu May. 13 '09

Totally awesome. Nice job dude.


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