Jul. 27 '08
New mark for UK based snowboard outerwear company. Based on japanese woodcut symbol/seal.
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A bit hard to read (looks like MPAH) but I like the flow... Fits for the cause...
I read it perfectly and i love it
Very strong. Fits the segment well.
GR8 ! Very good use of japanese woodcut symbol/seal.
I actually thought of winter outerweare when I saw it %u2013 dunno why, because it doesn't say snowboard, winter or has any cold colors.
Like the way the letters run :)
Nice... one of my favorite. Keep up the good work.
Nice, I like the consistency of the shapes.
Does it work with less space around it?
Thanks for the kind words everyone...
@ Type08 I appreciate that the "o" could perhaps be interpreted as a "p" - a compromise was necessary in order to keep the letterforms linked without disrupting the eyeflow. I dare say the extreme/snowsports market is one where readability is not as crucial as the aesthetic.
@ Rein, I initially had the mark reversed out of a fairly close-fitting stamp shape to enforce the woodcut/seal concept and this worked okay. I left it for a while (I find its a good idea to take a break from developing a mark and almost forget about it then take another look to get a less biased/fresh perspective) and when I revisited it I realised it worked better with space to breathe. I guess (as always) simple is best. Less is more. Insert further design-purist cliche's here...
want that snowboard outerwear just for the logo ;)
Very similar to the Asia-Europe Business Forum, although since they are both inspired by Japanese woodcuts I can see that being coincidental.
I'm not sure I agree with the last comment. I believe this a very strong and engaging use of typography.
Nice Less is More approach!
This is great! Love it!
Totally awesome. Nice job dude.
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