by broman • Uploaded: Jan. 29 '15
Logo and branding done for the 173rd Air gaming community. The project needed to represent a group of gamers who honor those who have served in the military and promote freedom as their highest priority. Practicing discipline and using real-life tactics in their fellowship makes for a tight-knit brotherhood of skilled, team-based players.
Largely type-based and modified from several typefaces, the laser-style treatment comes from the need to be reminiscent of the now-obsolete rounded television sets of the 80s/90s that were central to that generation of gaming life back then. Just a minimal rounded border solidifies the exclusive brotherhood of this community - simple, yet complicated in nature. The type [literally] breaks the boundaries of that border: looking forward while honoring their roots.
More about this branding project as well as more about the 173rd Air in the link.
As seen on: 173rd Air Gaming
Status: Client work
Tags: minimal • modern • air • 173rd
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