ST02

by atomicvibe • Uploaded: Aug. 02 '12 - Gallerized: Aug. '12

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Description: Logo proposal for start-up loose leaf tea company. The brand's values and messaging themes of freedom of choice & empowerment were heavily inspired by the U.S. civil rights movements of the '60s & '70s. Target audience: People who want to belong to a "tea scene" for like-minded individuals, but don't find themselves aligning with any of the current tea-drinking demographics, and are often dismayed by the negative stigmas surrounding tea. Tone: Should reflect the era, but avoid overly militaristic or psychedelic themes. Should portray boldness & strength, while still being fun, energetic, & youthful. Rationale: Client expressed affinity for '60s-era comic book art. This expressive, typographic exploration of the visual onomatopoeia of the company name was inspired by the dynamic visual sound effects found in vintage comic books, and uses heavily saturated colors and excitable phrases to incite action. Intentionally weather-beaten and made to look like it was printed on old, cheap newsprint. More info & images: http://bit.ly/dribbble-st02. Full case study: http://bit.ly/behance-st-case-study
As seen on: Behance
Status: Unused proposal
Viewed: 6649
Tags: retro old vintage halftone
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Lets Discuss

atomicvibe Aug. 02 '12

Thanks for the compliment, Esapee!

And thanks David & Co. for the gallery spot!!

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lumavine Aug. 02 '12

Great again. Is this the final design?

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atomicvibe Aug. 02 '12

Hey, Luma! Thanks for looking. Nope, this was one of three unused proposals. I'm making some minor tweaks to the chosen design, and will post on LP soon!

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nydesign Aug. 02 '12

Love your presentation. top notch. I must say i lovee lino cut or woodcut. I'm a big fan of escher's work too and he's done some crazy woodcuts. But yeah your logo is going to look pretty sweet lino cut.

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atomicvibe Aug. 02 '12

Thanks, Abi! But the chosen concept (not this one) doesn't make use of lino/woodcut. Well, I suppose it *could*, but it's not an integral part of its design like the fist/infuser concept I have posted here on LP.

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Mikeymike Aug. 02 '12

Great concepts, all of them, JON!
love your presentation on behance also. very informative and in depth rational.
good show!

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ColinTierney Aug. 02 '12

top notch, jon. what a thorough and talented designer you are.

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atomicvibe Aug. 02 '12

Mikey & Colin, thanks buds! Appreciate all your kind words.

Colin, beer needs to be in our future soon. What do we each have, like 2 months and a few days before our respective 'Big Days'? Need to make it happen before then, if at all possible.

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rudy hurtado Aug. 02 '12

Amazing Jon, I love it.

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atomicvibe Aug. 02 '12

Cheers, Rudy! Always welcome and value your feedback!

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chanpion Aug. 02 '12

Dunno about that red b*ll stuff but this certainly looks like it could give me wings!

Definitely something Alfred should serve to Adam West. POW!

Great analysis and collateral Jon. Again!

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Rokac Aug. 03 '12

Amazing project Jon, gold medal for sure!:)

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Atomicvibe Aug. 03 '12

LOL Norm! Thanks for your kind words. As always, I value your comments.

Thanks for checking this out, Roko! I appreciate the compliment.

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fosterbarker Aug. 03 '12

Very well executed! Love the look and feel. Well done! Awesome work!

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Atomicvibe Aug. 03 '12

Heyyyy Foster! Long time, man! Glad you like this one. Appreciate you taking a look.

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designabot Aug. 08 '12

Freaking great branding mate! Nothing more to say...

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pjmaster Aug. 10 '12

I am simply blown away. You know why :^)

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Atomicvibe Aug. 10 '12

Jessica, Rich, Jovan, I sincerely appreciate the warm compliments. Thank you for taking the time to check this out :)

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hive Apr. 24 '13

Hey! i love your art! Im looking to get one made, if you would be interested please contact my email! ([email protected])

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