by atomicvibe • Uploaded: Aug. 08 '12 - Gallerized: Aug. '12


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Description: Logo proposal for start-up loose leaf tea company. The brand's values and messaging themes of freedom of choice & empowerment were heavily inspired by the U.S. civil rights movements of the '60s & '70s. Target audience: People who want to belong to a "tea scene" for like-minded individuals, but don't find themselves aligning with any of the current tea-drinking demographics, and are often dismayed by the negative stigmas surrounding tea. Tone: Should reflect the era, but avoid overly militaristic or psychedelic themes. Should portray boldness & strength, while still being fun, energetic, & youthful. Rationale: Inspired by Saul Bass and Paul Rand, this concept depicts the personal relationship one has with tea. True tea lovers enjoy all aspects of tea drinking, from the selection of responsibly sourced organic teas, to the paraphernalia, to the rituals. This idea suggests the nurturing and fostering of one's very own quality tea experience, found in a company the target audience can finally relate to. More info & images: Full case study:
As seen on: Behance
Status: Unused proposal
Viewed: 5930
Tags: misregistered custom type violet purple

Lets Discuss

samdemastrie Aug. 08 '12

While it certainly isn't my favorite of the bunch, it still blows me away. I love your style and presentation. Clearly you're a master of your craft and a great inspiration to me.

nydesign Aug. 08 '12

I'm gonna have to agree with samde here. Sorry jon, the first version was my favourite. But as samde mentioned your presentation alone is impressive enough to just go with the concept.

ClimaxDesigns Aug. 08 '12

you keep uploading em ima keep gallerizing em lol

Rokac Aug. 08 '12

And once again, my computer freezes when me trying to open that Behance link:)
Top notch case-study and a great logo!

atomicvibe Aug. 09 '12

@Sam & Abi, thanks once again for your kind words, and I do appreciate your honest feedback.

@Roko, yeah, that case study is a beast! Sorry to blow up your computer, man!

jrusso Aug. 10 '12

All of your pieces are amazing, and your behance work was beyond words. Nice stuff man!


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