ST01

by atomicvibe • Uploaded: Aug. 01 '12 - Gallerized: Aug. '12

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Description: Logo proposal for start-up loose leaf tea company. The brand's values and messaging themes of freedom of choice & empowerment were heavily inspired by the U.S. civil rights movements of the '60s & '70s. Target audience: People who want to belong to a "tea scene" for like-minded individuals, but don't find themselves aligning with any of the current tea-drinking demographics, and are often dismayed by the negative stigmas surrounding tea. Tone: Should reflect the era, but avoid overly militaristic or psychedelic themes. Should portray boldness & strength, while still being fun, energetic, & youthful. Rationale: Inspired by an iconic hand gesture used to symbolize strength & solidarity throughout the civil rights era and beyond. Imagery of the fist clutching a tea infuser is bold, assertive, and inspires a call to action. Intentionally gritty and homemade, this concept reflects the grassroots nature of old protest signs and political literature which would have been screen printed and hand drawn in a basement field office. More info & images: http://bit.ly/dribbble-st01. Full case study: http://bit.ly/behance-st-case-study
As seen on: Behance
Status: Unused proposal
Viewed: 13124
Tags: tea infuser fist power fist
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Lets Discuss

Type and Signs Aug. 01 '12

man you are a miracle ... everything you touch becomes gold ... love all your work !!

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atomicvibe Aug. 01 '12

Thanks, Bernd! I appreciate you taking a look :)

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tabithakristen Aug. 01 '12

Wonderful proposal! The branding potential is huge. Great job.

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Hayes Image Aug. 01 '12

This is absolutely epic Jon!!! The Saul Bass esque treatment is really appropriate here.

...Currently running through your Behance case study & trying to 'maintain'. ;)

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lumavine Aug. 01 '12

Wow, really great!

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atomicvibe Aug. 01 '12

Tabitha, Josh, Luma, I really appreciate the kind words, guys! Thank you so much for taking the time to check this mutha out.

Thanks for the Gallery spot, David et al.!

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tausendsasser Aug. 02 '12

really great... masterpiece!!!

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kaimere Aug. 02 '12

While a cool treatment and logo can see this coping a lot of adverse publicity ... and being part of a few blog posts if picked ...

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itsgareth Aug. 02 '12

Great development work, but yeah, this solution will do more harm than good.

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atomicvibe Aug. 02 '12

Hey, thanks for the comments guys.

FWIW, this direction was not picked (although it was a top contender), but Mike & Gareth, I appreciate the feedback, but could you explain what you mean?

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itsgareth Aug. 02 '12

The style of the tea infuser and the way the hand is placed looks a little sexual

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atomicvibe Aug. 02 '12

Wooooow. Yeah, didn't see that. And neither did several other designers with whom I shared all my initial sketches. Ugh. Just goes to show how easy it is for stuff like this to be overlooked.

Oh well, not a big deal, since it wasn't chosen, anyway. But... damn...

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itsgareth Aug. 02 '12

Which one did they pick? It looks like you had a ton of great ideas in your sketches.

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atomicvibe Aug. 02 '12

They went with 04. Need to make some minor minor client-requested tweaks to that one, but will post here on LP after it's done.

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Mikeymike Aug. 02 '12

another nice conceptual direction, JON!

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samdemastrie Aug. 02 '12

You're a champion of everything. Great work.

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atomicvibe Aug. 02 '12

Mikey, Sam, cheers gents! Really stoked you guys are digging this.

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nydesign Aug. 02 '12

Yeah this one would do great for linocut. Gotta update if you do get this linocut done. Would be pretty cool for a print job. I haven't done linocut in years.

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garychew1984 Aug. 02 '12

really enjoy your masterpieces!! great work as usual!

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Atomicvibe Aug. 03 '12

Thanks a lot, Gary! Glad you liked this one.

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mrbayonet Aug. 03 '12

Tea drinkers unite!

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Atomicvibe Aug. 03 '12

^EXACTLY! You got it!

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zephyr Aug. 30 '12

Think this one was my fave, but 04 is spectacular too!

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hanuman shakti Oct. 03 '12

I see the great grid system there.....love it pal :)

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hoac Oct. 10 '12

i love your style and i understand the logo but yea........... looks a bit wrong to those who dont know what a tea infuser is or looks like. my immature mind made me chuckle a little but as mentioned i really love the style

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atomicvibe Oct. 17 '12

Cheers Fred, Hanuman, and Horacio! I appreciate you taking a look.

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