North Construction

by SeanHeisler • Uploaded: Aug. 12 '11 - Gallerized: Sep. '11

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Description: Proposal for a construction company. Symbol is staircase in negative space and abstract "N" letterform.
As seen on: Sean Heisler
Status: Work in progress
Viewed: 15344
Tags: space negative logotype logo
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Lets Discuss

Bernd Aug. 12 '11

looks great Sean ... like it

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atomicvibe Aug. 12 '11

Simple, yet brilliant! I like this one a lot, Sean.

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Sean Heisler Aug. 12 '11

Thanks, guys, I appreciate it!

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vasvari Aug. 12 '11

Great work, great idea!

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Sean Heisler Aug. 12 '11

Sam and Peter, thanks so much, fellas!

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Antonio Cappucci Aug. 12 '11

Simple and smart, very good!!

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Sean Heisler Aug. 13 '11

Thanks Antonio and Josh! Hope that negative space stairway is coming across?

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pjmaster Aug. 16 '11

Hey, interesting solution.

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Sean Heisler Aug. 16 '11

Thanks for the comment, Jovan.

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contrast8 Aug. 16 '11

strong concept Sean:)

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Sean Heisler Aug. 16 '11

Appreciate it, buddy.

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matjak Aug. 17 '11

This is great Sean. Nice job champ.

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Sean Heisler Aug. 18 '11

Thanks, Matt, appreciate it buddy!

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sbdesign Aug. 18 '11

Excellent work, Sean!

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ColinTierney Sep. 06 '11

congrats sean. as always, well deserved.

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Mikeymike Sep. 06 '11

Nice, nice work, Sean.

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vasvari Sep. 06 '11

It is my great favorite of mine!

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garychew1984 Sep. 07 '11

simple and nice!!! cleverly done!*

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milou Sep. 07 '11

Nice one @Sean Heisler, did you get my reply to your e-mail some time ago?

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Sean Heisler Sep. 07 '11

Thanks all, I really appreciate the comments and floats. Thanks for the gallery spot as well!*@Milosz - Hey buddy, yes, I did and thought I replied again??

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lumo Sep. 07 '11

Excellent solution! Great one Sean.

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logomotive Sep. 07 '11

Sean, I like the concept a lot. Something just bugs me about the N, seems it could be like skewed more somehow to look more like an N. I know it's %22abstract%22 but wonder if it could be improved? I did a North logo also http://logopond.com/gallery/detail/117457 seems there's a way to make the steps end at points?

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logomotive Sep. 07 '11

OOPS, sorry, guess I critiqued. Nevermind.

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Sean Heisler Sep. 07 '11

Thanks, Mike. You can critique my work anytime. I hear you about the N, I toiled over that myself hoping that it was communicating an N letterform. It is abstract. It's possible that the steps could end at a point but I would have to play with it and your North River mark, which I have always loved, inspires me to try something. If anything, after being inspired by your mark I could foresee taking the upper right and lower left points of the black square and pull them out to make it look more like a %22pointy%22 N. What I do like about this current solution is the simplicity of the execution, it's just simply a black square with the repeated negative shapes/stairs knocked out of the square. Anyhow, I'm intrigued, I appreciate the feedback. Thanks again!

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Sean Heisler Sep. 07 '11

Sorry, I know this is already in the gallery but just a subtle tweak here I'm experimenting with. Going from Mike's suggestion and some experimentation I believe this tweak alone actually improves this and retains the simplicity! I think you get a better inference of an N now and from a dimensional standpoint it now appears as if the black area to the right of the stairs is a defined %22wall%22 and what would be the plane of the floor of the upper level and then the space below the stairs looks like a wall below the stairs and then what would be definition of the plane of the lower level.

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Sean Heisler Sep. 07 '11

Grafiker and James, thanks so much!

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atomicvibe Sep. 09 '11

Man, this thing is giving me googly-eyes! I love how perception shifts the longer you look at it. Congrats on the well-deserved gallery spot, Sean!

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Sean Heisler Sep. 09 '11

Thanks, guys! I have to give props to Mike for his help here, whether he likes this move I made or not(?), his suggestion made the perspective and sense of depth really pop and I think there is a better inference of an N now too.

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firebrand Sep. 09 '11

Nice one Sean. This is a very strong mark.

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Noetic Brands Sep. 09 '11

Great stuff Sean. Agree with Roy!

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Sean Heisler Sep. 09 '11

Roy and Riz, thanks so much, glad you like it! Actually everybody, the whole damn Logopond,, thanks so much for your support and encouragement!

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logomotive Sep. 10 '11

Nice Sean, I think it has a bit more interest too.

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Sean Heisler Sep. 14 '11

Mike, Joe and Gert, thanks for the comment, glad you guys like it!

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vietmax Sep. 15 '11

Vert nice, love it

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devey Oct. 28 '11

Another nice one, apparently I missed this in the gallery.

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vidu Nov. 03 '12

Very very nice logo!

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