Personal Identity

by SamDeMastrie • Uploaded: Sep. 16 '11 - Gallerized: Apr. '15

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Description: I explored several different ideas when brainstorming for a mark that could represent myself as a designer. I wanted something very simple and very powerful. Ultimately, I settled on a hand + spiral combination. I envisioned it as a modern re-imagining of the prehistoric and very familiar hand + spiral motif. I love the symbolism of the hand. To me, it represents a means of communication and creation—the act of making things, which is essentially what I do as a designer. In relation, I was also drawn to the word "feel," and the potential of it's double meaning—the physical act of touching/connecting by hand, and also the more emotional and intuitive meaning, whereby objects and ideas, especially in the design world, are often judged based on how they feel, or whether or not they feel right. The spiral is also something that appealed to me. It's an ancient symbol that can represent life, time, and continuity. It's also an interesting and very attractive object to look at. The marriage of a very ancient, organic, and humanistic motif (hand + spiral) with that of a very modern, geometric, and logical physicality seemed like an appropriate duality with which to represent myself.
As seen on: samdemastrie.com
Status: Client work
Viewed: 10473
Tags: simple feel to design
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Lets Discuss

Mikeymike Sep. 16 '11

love it. there you go.

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nickhood Sep. 16 '11

Awesome! Your name looks great here. Seeing this makes me want to add some text to mine.

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dotflo Sep. 18 '11

plus you have an S shape in the middle of the vortex :)

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designtofeel Sep. 19 '11

Thanks for the floats and the kind words everyone.

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Type and Signs Sep. 21 '11

wow ... this combo is so awesome ...what a beautiful sign ... and the typefits very well .... like it so much !

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designtofeel Sep. 21 '11

Thanks Bernd I appreciate it. Stay tuned for a website facelift.

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designtofeel Oct. 04 '11

Hey guys, I just launched my new and improved website with this logo configuration. It's still a WIP, but I'd love to hear your thoughts.**samdemastrie.com

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ColinTierney Oct. 04 '11

%5E very nice sam. clean layout, strong works. why do you have lorem ipsum going on throughout some of the works for the descriptions?

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designtofeel Oct. 04 '11

Thanks Colin. I haven't yet filled out all the body copy. Actually, I'm planning on rewriting most of it, so I used filler text as a temporary placeholder.

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ColinTierney Nov. 28 '11

shot you an email sam.

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SamDeMastrie Nov. 29 '11

Thanks, Colin. I saw it, I'll get to it soon.

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Type08 Dec. 02 '11

Landed nicely on your site!

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emwu Dec. 22 '11

now it's looks better because of using your name

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samdemastrie May. 27 '12

If anyone is interested, I just posted this project to Behance:

http://www.behance.net/gallery/Personal-Identity/4041431

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jerron Mar. 01 '13

Congratulations on the feature.

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designer Mar. 01 '13

My congratulations )

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Mikeymike Mar. 01 '13

my congrats go out to you, Sam the man!

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Nitish Mar. 01 '13

What a great site to c u featured. Been a fan of your work. Congrats Sammy...:)

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Type and signs Mar. 01 '13

same from me ... mega ... congrats brother !!!!

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samdemastrie Mar. 01 '13

WOW! I never expected this! I feel grateful to be among such amazing talent. More on this project here if you're interested: behance.net/gallery/Personal-Identity/4041431

Thank you so much!

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cnasshan Mar. 01 '13

Yes!! Great to see your mark on the home page :)

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vergad Mar. 01 '13

Congrats on feature Sam. Loved going through your behance presentation.

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paulius kairevicius Mar. 01 '13

Well deserved, buddy! Congratulations.

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szende Mar. 01 '13

Congratulations, Sam!

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ColinTierney Mar. 02 '13

big time congrats to you, sam.

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Dan. Mar. 02 '13

well done mate! great news!

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artdemix Mar. 02 '13

very cool identity, congrats!

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hanuman shakti Mar. 03 '13

Congrats my friend....very well deserved!! :)

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pausedsn Mar. 03 '13

Congrats on feature!

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samdemastrie Mar. 04 '13

Thanks everyone for the very kind words! Very much appreciated. This is a great early birthday present for me (23rd), and I couldn't be happier about it.

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atomicvibe Mar. 05 '13

Congratulations on your feature, Sam! What an awesome birthday present, indeed :)

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palattecorner Mar. 14 '13

Congratulations on the feature.

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JohnDervishi Mar. 17 '13

Congrats Sam, lovely logo

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samdemastrie Mar. 17 '13

Thanks guys, I appreciate it.

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ocularink Mar. 20 '13

Great mark. Congrats on the feature, Sam!

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samdemastrie Nov. 20 '13

Hey everyone, I'm finally on Dribbble! Come follow me: http://dribbble.com/samdemastrie

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sethaddison Dec. 13 '13

Hey Sam, cool logo but the problem is it's been around for over 10 years! That is TEVA's logo! That's even their brand color. Surely you must have seen this? http://www.h3publications.com/nucleus/media/83/20100506-tevaLogo.jpg

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samdemastrie Dec. 15 '13

Sure wish I could comment about right now...

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samdemastrie Dec. 15 '13

Why can't I comment with what I really want to say? Grr...

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samdemastrie Dec. 15 '13

Sure I'm aware of Teva. And yes, of course there are similarities here. But the hand/spiral motif is nothing new--it's probably been around for thousands of years. It's an ancient symbol (or a combination of two ancient symbols). Since I developed this mark three years ago, I've seen many similar. But all the similar marks I've seen are constructed like Teva's--a single spiral curling into the palm of the hand. The difference with mine is that the spiral turns inward from the thumb, forms an S (for Sam!), and turns back out again.

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samdemastrie Dec. 15 '13

Not to mention my mark is constructed with strict geometry to reflect on the modern era.

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samdemastrie Dec. 15 '13

That being said, Teva makes footwear and I'm a designer. I think we're different enough anyhow.

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samdemastrie Dec. 15 '13

Sorry for the flood of comments, I had to cut my paragraph into bits to post it.

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ColinTierney Dec. 15 '13

i think you're fine, sam...and fwiw, i prefer your mark a whole lot more than teva's.

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Hayes Image Dec. 15 '13

^ I agree with Colin Sam, the execution between them is signifigantly different.

Side note: Teva's icon & logotype clash, severely.

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THEArtistT Dec. 15 '13

^ agree all around!

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type and signs Apr. 21 '15

wow Sam --- that's really great --- btw --- my avatar has never been featured too --- ;DDDDD

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samdemastrie Apr. 21 '15

Hey, look at that! Thanks to the person who put this in the gallery.

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ClimaxDesigns Apr. 22 '15

Hmm Ill let it go usually don't put personal logos in gallery.

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downwithdesign Apr. 26 '15

I like the mark, but I think the type could be improved.

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samdemastrie Apr. 27 '15

Thanks Gareth, I agree.

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ocularink May. 05 '15

Also agree with Gareth. The mark is so strong, but the type kind of wants to command the attention due to the condensed style. Since the mark is fairly condensed, it might be nice to contrast it with a wider font. Also, I see no issues with the TEVA mark. Your design is miles away from theirs, and like you said, completely different markets.

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aleksandra.malecka Jul. 09 '15

I love your mark and I know how hard is to design one for yourself. Well done!

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