Personal Identity

by SamDeMastrie • Uploaded: Sep. 16 '11 - Gallerized: Apr. '15

d1893ce9e9f814ca468c9b1546c6b535.png
0c72919a8a5b66337be17a1255f584c3.png
7e2684f4c37de7ffe1490d3836a393fc.png
d42fb88336dacf7bdde0e6f4aea81082.png
250a984e3baaac49c764c24f6e1b4fc4.png
78c10c4a2968a37fab5f9a30df8d7cf6.png
1dbf46dd8d6b767bbcf60917715aa9c6.png

Add to Pad (In 22 Pad s )

Description: I explored several different ideas when brainstorming for a mark that could represent myself as a designer. I wanted something very simple and very powerful. Ultimately, I settled on a hand + spiral combination. I envisioned it as a modern re-imagining of the prehistoric and very familiar hand + spiral motif. I love the symbolism of the hand. To me, it represents a means of communication and creation—the act of making things, which is essentially what I do as a designer. In relation, I was also drawn to the word "feel," and the potential of it's double meaning—the physical act of touching/connecting by hand, and also the more emotional and intuitive meaning, whereby objects and ideas, especially in the design world, are often judged based on how they feel, or whether or not they feel right. The spiral is also something that appealed to me. It's an ancient symbol that can represent life, time, and continuity. It's also an interesting and very attractive object to look at. The marriage of a very ancient, organic, and humanistic motif (hand + spiral) with that of a very modern, geometric, and logical physicality seemed like an appropriate duality with which to represent myself.
As seen on: samdemastrie.com
Status: Client work
Viewed: 14263
Share:  

Lets Discuss

Mikeymike Sep. 16 '11

love it. there you go.

Reply
nickhood Sep. 16 '11

Awesome! Your name looks great here. Seeing this makes me want to add some text to mine.

Reply
dotflo Sep. 18 '11

plus you have an S shape in the middle of the vortex :)

Reply
designtofeel Sep. 19 '11

Thanks for the floats and the kind words everyone.

Reply
Type and Signs Sep. 21 '11

wow ... this combo is so awesome ...what a beautiful sign ... and the typefits very well .... like it so much !

Reply
designtofeel Sep. 21 '11

Thanks Bernd I appreciate it. Stay tuned for a website facelift.

Reply
designtofeel Oct. 04 '11

Hey guys, I just launched my new and improved website with this logo configuration. It's still a WIP, but I'd love to hear your thoughts.**samdemastrie.com

Reply
ColinTierney Oct. 04 '11

%5E very nice sam. clean layout, strong works. why do you have lorem ipsum going on throughout some of the works for the descriptions?

Reply
designtofeel Oct. 04 '11

Thanks Colin. I haven't yet filled out all the body copy. Actually, I'm planning on rewriting most of it, so I used filler text as a temporary placeholder.

Reply
ColinTierney Nov. 28 '11

shot you an email sam.

Reply
SamDeMastrie Nov. 29 '11

Thanks, Colin. I saw it, I'll get to it soon.

Reply
Type08 Dec. 02 '11

Landed nicely on your site!

Reply
emwu Dec. 22 '11

now it's looks better because of using your name

Reply
samdemastrie May. 27 '12

If anyone is interested, I just posted this project to Behance:

http://www.behance.net/gallery/Personal-Identity/4041431

Reply
jerron Mar. 01 '13

Congratulations on the feature.

Reply
designer Mar. 01 '13

My congratulations )

Reply
Mikeymike Mar. 01 '13

my congrats go out to you, Sam the man!

Reply
Nitish Mar. 01 '13

What a great site to c u featured. Been a fan of your work. Congrats Sammy...:)

Reply
Type and signs Mar. 01 '13

same from me ... mega ... congrats brother !!!!

Reply
samdemastrie Mar. 01 '13

WOW! I never expected this! I feel grateful to be among such amazing talent. More on this project here if you're interested: behance.net/gallery/Personal-Identity/4041431

Thank you so much!

Reply
cnasshan Mar. 01 '13

Yes!! Great to see your mark on the home page :)

Reply
vergad Mar. 01 '13

Congrats on feature Sam. Loved going through your behance presentation.

Reply
paulius kairevicius Mar. 01 '13

Well deserved, buddy! Congratulations.

Reply
szende Mar. 01 '13

Congratulations, Sam!

Reply
ColinTierney Mar. 02 '13

big time congrats to you, sam.

Reply
Dan. Mar. 02 '13

well done mate! great news!

Reply
artdemix Mar. 02 '13

very cool identity, congrats!

Reply
hanuman shakti Mar. 03 '13

Congrats my friend....very well deserved!! :)

Reply
pausedsn Mar. 03 '13

Congrats on feature!

Reply
samdemastrie Mar. 04 '13

Thanks everyone for the very kind words! Very much appreciated. This is a great early birthday present for me (23rd), and I couldn't be happier about it.

Reply
atomicvibe Mar. 05 '13

Congratulations on your feature, Sam! What an awesome birthday present, indeed :)

Reply
palattecorner Mar. 14 '13

Congratulations on the feature.

Reply
JohnDervishi Mar. 17 '13

Congrats Sam, lovely logo

Reply
samdemastrie Mar. 17 '13

Thanks guys, I appreciate it.

Reply
ocularink Mar. 20 '13

Great mark. Congrats on the feature, Sam!

Reply
samdemastrie Nov. 20 '13

Hey everyone, I'm finally on Dribbble! Come follow me: http://dribbble.com/samdemastrie

Reply
sethaddison Dec. 13 '13

Hey Sam, cool logo but the problem is it's been around for over 10 years! That is TEVA's logo! That's even their brand color. Surely you must have seen this? http://www.h3publications.com/nucleus/media/83/20100506-tevaLogo.jpg

Reply
samdemastrie Dec. 15 '13

Sure wish I could comment about right now...

Reply
samdemastrie Dec. 15 '13

Why can't I comment with what I really want to say? Grr...

Reply
samdemastrie Dec. 15 '13

Sure I'm aware of Teva. And yes, of course there are similarities here. But the hand/spiral motif is nothing new--it's probably been around for thousands of years. It's an ancient symbol (or a combination of two ancient symbols). Since I developed this mark three years ago, I've seen many similar. But all the similar marks I've seen are constructed like Teva's--a single spiral curling into the palm of the hand. The difference with mine is that the spiral turns inward from the thumb, forms an S (for Sam!), and turns back out again.

Reply
samdemastrie Dec. 15 '13

Not to mention my mark is constructed with strict geometry to reflect on the modern era.

Reply
samdemastrie Dec. 15 '13

That being said, Teva makes footwear and I'm a designer. I think we're different enough anyhow.

Reply
samdemastrie Dec. 15 '13

Sorry for the flood of comments, I had to cut my paragraph into bits to post it.

Reply
ColinTierney Dec. 15 '13

i think you're fine, sam...and fwiw, i prefer your mark a whole lot more than teva's.

Reply
Hayes Image Dec. 15 '13

^ I agree with Colin Sam, the execution between them is signifigantly different.

Side note: Teva's icon & logotype clash, severely.

Reply
THEArtistT Dec. 15 '13

^ agree all around!

Reply
type and signs Apr. 21 '15

wow Sam --- that's really great --- btw --- my avatar has never been featured too --- ;DDDDD

Reply
samdemastrie Apr. 21 '15

Hey, look at that! Thanks to the person who put this in the gallery.

Reply
ClimaxDesigns Apr. 22 '15

Hmm Ill let it go usually don't put personal logos in gallery.

Reply
downwithdesign Apr. 26 '15

I like the mark, but I think the type could be improved.

Reply
samdemastrie Apr. 27 '15

Thanks Gareth, I agree.

Reply
ocularink May. 05 '15

Also agree with Gareth. The mark is so strong, but the type kind of wants to command the attention due to the condensed style. Since the mark is fairly condensed, it might be nice to contrast it with a wider font. Also, I see no issues with the TEVA mark. Your design is miles away from theirs, and like you said, completely different markets.

Reply
aleksandra.malecka Jul. 09 '15

I love your mark and I know how hard is to design one for yourself. Well done!

Reply

Please login/signup to make a comment, registration is easy