Evoke

by SamDeMastrie • Uploaded: Aug. 02 '11 - Gallerized: Sep. '11

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Description: Born out of an idea in my sketchbook.
As seen on: My Behance

Float? (Floaters: 77 )

Add to Pad (In 15 Pads )

Status: Just for fun
Viewed: 6392
Tags: design demastrie sam designtofeel
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Lets Discuss

JF Aug. 02 '11

Like this arrangement better than the landscape version (horizontal one). The %22O%22 lines up perfectly with the center of the eye (two circular shapes aligned perfectly is very good). And, the bottom of the heart %22points%22 to the %22O%22 as well. Perfect choice for type as well -- looks custom, is it? Lovely work.

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designtofeel Aug. 03 '11

Thanks, JF! Yes, it is custom type.

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atomicvibe Aug. 04 '11

YESSSSS! That's so awesome you went with my name recommendation. I'm blushing. OK, that's probably just the alcohol flush, but whatever. I like how the icon and the type work together, and (not to pat myself on the back, or anything) I think the name hits a bit more on an emotional level. One thing, though, the V and K are looking like they're being a bit squished by those big 'ol circles. I would personally open them up just a tad. Oh, and I'm not crazy about the drooping bottom foot on that K. Perhaps if the top foot did the same thing, it wouldn't look so... uhhh... flaccid. I know this is %22just for fun,%22 but are you perhaps trying out a new studio moniker/brand identity?

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designtofeel Aug. 04 '11

Updated. Slight tweaks on the V and K.

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designtofeel Aug. 04 '11

Jon, right now this is purely for fun. I do like it a lot though, so I'm definitely going to keep it in mind for when I feel like I need to rebrand myself. Unfortunately (or not), I've got a few hundred expensive letterpressed business cards to get rid of before I go changing anything.

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Atomicvibe Aug. 05 '11

You and me both, brother. Except, I have just under 1000 to go through :0*I had toiled endlessly over my current brand, and when I finally got to the point at which I was truly happy with it, I pulled the trigger on some turbo-custom, expensive biz cards. Then, about a month later, I was struck by a brilliant idea for a complete rebrand - name change, aesthetic change, everything. My fianc%E9e looked like she was gonna punch me when I told her my brilliant idea :B Anyway, I'll develop it atsome point%3B maybe use it for some type of ATOMICvibe sub-brand.

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Atomicvibe Aug. 05 '11

Oh, the V and the A look MUCH better now. Nice one!

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designtofeel Aug. 08 '11

Thanks, Jon. I appreciate your help and insight.

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action Sep. 05 '11

So clean and simple! I like it very much :)*By the way, you made really nice patterns from this mark! I saw them in behance :)

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designtofeel Sep. 05 '11

Thanks dudes. I feel pretty good about it.

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nickhood Sep. 05 '11

Nice mark. Glad to see this in the gallery.

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Bernd Sep. 06 '11

congrats for being gallerized ... looks great

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designtofeel Sep. 06 '11

Thanks everyone, I appreciate your comments (and floats).

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rudy hurtado Sep. 07 '11

Evokes masonry to me a bit, very nice.

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vergad Sep. 07 '11

i dig this sam... well done!

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Sean Heisler Sep. 07 '11

Agree with Rudy, nice to see it featured, Sam.

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designtofeel Sep. 09 '11

Rudy, Matt, and Sean: I appreciate it. Means a lot coming from you three.

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atomicvibe Sep. 15 '11

So glad to see this one in the gallery. Congrats, Sam!

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Artgeko Oct. 04 '11

Excellent work, Sam!

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designtofeel Oct. 04 '11

Thanks Gennady, I appreciate it.

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byhr Feb. 10 '12

Really good and I like your project, too :)

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SamDeMastrie Mar. 20 '12

Thanks Isaac, appreciate it.

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samdemastrie Jun. 13 '12

This project has been featured on Branding Served! Woo!

http://www.brandingserved.com/gallery/Evoke/2024531

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samdemastrie Jun. 19 '12

Thanks David, you got it.

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davishama Nov. 12 '13

I really like it, brow.

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