by richardbaird • Uploaded: Mar. 07 '12 - Gallerized: Mar. '12
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
The elemental construction and rounded terminals of each character across the Aloxia logo-type was designed to fuse a utilitarian functionality with a friendlier and more accessible edge taking into consideration the predominantly female market. These letter-forms extend into a large and colourful geometric pattern and introduce a more fashion led aesthetic which also operates as a frame for the product.
As seen on: BP&O