Home

Aloxia

by richardbaird • Uploaded: Mar. 07 '12 - Gallerized: Mar. '12

f8c7f05915076523d36640dbaf6424ba.png
2a9bd4cda6d99628dc4c572324f3de44.png
778b9c3630cad34d7c998eb1524b49d2.png

Description: Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.

The elemental construction and rounded terminals of each character across the Aloxia logo-type was designed to fuse a utilitarian functionality with a friendlier and more accessible edge taking into consideration the predominantly female market. These letter-forms extend into a large and colourful geometric pattern and introduce a more fashion led aesthetic which also operates as a frame for the product.
As seen on: BP&O

Float? (Floaters: 37 )

Add to Pad (In 10 Pad s )

Status: Client work
Viewed: 6665
Tags: functional practical fashion logo-type
Share:

Lets Discuss

pjmaster Mar. 08 '12

Awesome branding mate.

Reply
0
hm-himera Mar. 11 '12

Agree, this is a good style.

Reply
0
szende Mar. 12 '12

nicely minimalist!

Reply
0
jpswade Mar. 14 '12

Reminds me of Mylo Xyloto.

Reply
0
pavel_kulinsky Mar. 14 '12

Very good! Like the clearness and style. little bit playststionism but good anywere

Reply
0
chadfinnesand Mar. 16 '12

ABSOLUTELY LOVE THIS WHOLE DESGIN PACKAGE.

Reply
0

Please login/signup to make a comment, registration is easy