TreeSpread

by HelveticBrands • Uploaded: Jul. 10 '07 - Gallerized: Jul. '07

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Description: This was designed for an international information technology services company. It is half of the letter 'S' each time that can be seen. I also meant for the two parts for the trunk of the tree to form a 'T'. For this design a fractal was created, a beautiful and natural phenomenon of growth and infinity.
As seen on: http://www.helveticbrands.ch
Status: Client work
Viewed: 18181
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Lets Discuss

bogdanv Jul. 10 '07

the type needs just a little bit bold for my taste, but dache you amaze me over and over again!

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guezworks Jul. 10 '07

This is so much better!

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Art Machine Jul. 10 '07

Hey dache, one beautiful and meaningful logo right here! My compliment!*What I especially like about it is the fact that you've created a fractal, a beautiful and natural phenomenon of growth and infinity. I love it.

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dache Jul. 10 '07

Thank you for the positive feedback everyone. *bogdanv, yep as stated earlier I havent completed the type, I am thinking something on the lines of a custom avernus or kabel treatment.*Glad you noticed that Art Machine, it was one of the intentions in the design.

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kaimere Jul. 10 '07

This is lovely mate .... sheer class ..

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OcularInk Jul. 11 '07

Nice colors and a very nice logo. I keep seeing the letter 'P' as the primary shape for the tree mark though. Any significance here?

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Thomas Jul. 11 '07

Another great one! I love it!

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dache Jul. 12 '07

Thanks guys :%5E)**Ocularink : It is actually half of the letter %22S%22 each time. I also meant for the two parts for the trunk of the tree to form a %22T%22

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logomotive Jul. 12 '07

I must admit I'm pretty jealous of this one , sweet.

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logomotive Jul. 12 '07

To be honest, I'm not so sure your too far from beinbg done or close to done with the tyoe, it really compliments the mark.

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raja Jul. 12 '07

how will this look reduced...how about that gap in between the 'r's and 'e's...

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dache Jul. 12 '07

Thanks for the positive feedback guys!**I have already addressed the type in the second sentence of the description raja.

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admarcbart Jul. 12 '07

Dache...just out of curiosity...what did you build the tree out of half on an S? The trunk T shape you are referring looks more like a club from a playing card deck to me. I just dont get the symbolisim.*

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nido Jul. 12 '07

i realy like this... the craft... nice dache.. only thing is the tree seems to be swaying to the right a little.. which is straining the eyes a bit... but again.. nice...

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dache Jul. 12 '07

nido you are right, Im thinking of removing a couple to the top right hand corner to even things out, it will help the symmetry. I would like for it to be as organicly random as possible though

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joy Jul. 12 '07

i love your logo! great!!

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artboy Jul. 13 '07

Very nice logo. As some others have said, I don't think the type needs a major overhaul - just a little tweak! The mark is fantastic though - very organic!

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pliniotron Jul. 13 '07

Very nice concept the fractal thing, it fits well the company name. Was it yours or of the client?*Like Raja said it seems to lack of readability if downscaled.*Not very impressed by the font and the wording spaces.

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firebrand Jul. 14 '07

Very curly. I like it Dache.

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dache Jul. 26 '07

Thanks for the comments everyone.

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dache Jul. 26 '07

I thought I would add the client did not use this logo in the end. It is really a pity this logo is homeless now.

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dache Feb. 28 '08

Never heard of them, I prefer mine :%5E)

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Art Machine Jun. 11 '08

David, I admit I don't really get your point. This kind of structure is very common in fractal art.

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nido Jun. 12 '08

can you explain to me the huge space between the 'r' %26 'e's in the word tree?.. you mentioned you addressed the type in the second sentence of the description.. where?

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dache Jun. 14 '08

It was almost a year ago nido, the description has changed.

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nido Jun. 14 '08

oh ok... so the explanation was...?

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dache Jun. 15 '08

The type is temporary or something to that extent.

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giumarto Jun. 20 '08

Your works are fantastic...!!! What font use in your work...

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dache Jun. 26 '08

Thanks giumarto %3B%5E)

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bornzen Jul. 31 '08

Hypnotizing fractal geometry here. Superb!%0D*Would love to see it with slightly heavier type weight.

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dache Sep. 12 '08

Thanks pajga %26 bornzen.

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dache Oct. 03 '08

Thanks sebastiany

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logoholik Oct. 17 '08

hmm, just noticed this on faveup.com ... http://emergeandbloom.com/

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magicshadow Oct. 28 '08

congrat!**I've got this book - nice stuff there %3B)

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dache Oct. 29 '08

Doug, Kevin, thank you both :%5E)

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gthobbs Oct. 29 '08

Congrats dache. Great stuff as always.

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dache Oct. 30 '08

Cheers thanks Glenn.

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revolvedesign Nov. 19 '08

I can't believe the client didn't use this logo. *It's really shocking. *gorgeous design dache :)

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dache Nov. 20 '08

Thanks for your comment Jesse. It is a pity for sure, but that's life :%5E)**As mentioned on the %22dacheboard%22:http://www.dache.ch/thedacheboard/, the logo can also be seen in the Web Designer's Idea Book. **%22!http://www.dache.ch/dacheboard/webdesign.jpg!%22:http://www.dache.ch/dache/comments/published_in_the_web_designers_idea_book/

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