Logopond - Logo, Brand & Identity Inspiration (Sweet Toof Bakery

Sweet Toof Bakery - FINAL

by atomicvibe • Uploaded: Feb. 21 '12

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Description: Final logo for a family-operated, Singaporean bakery specializing in producing handcrafted, artisan baked goods and pastries that use only the freshest ingredients and no preservatives. Client requested an illustrative approach that hit on tonality such as funky, young, modern, playful, hip, and cool, with a slight feminine appeal. This direction emphasizes the core menu item, a very popular pineapple tart, based on a traditional Peranakan family recipe. Click here to see the entire genesis of this project on Dribbble: http://bit.ly/av-sweet-toof-dribbleproj. Click here for more images and detail of the final mark: http://bit.ly/av-sweet-toof-final-presentation. Click here for process shots of the hand-lettered type development: http://bit.ly/av-sweet-toof-process01. Click here for process shots of the mark development: http://bit.ly/av-sweet-toof-process02.
As seen on: dribbble
Status: Client work
Viewed: 11638
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Lets Discuss

nandy Feb. 21 '12

good job

jrusso Feb. 21 '12

Was impressed with this one when you showed it to me the other night. I like the different directions that you took with the design to try and achieve the perfect mark. This is the one i like the best out of them. It has a nice homestyle feel that isnt 'overly sweet' . Definitely a very nice logo.

atomicvibe Feb. 21 '12

Thanks, guys! Jon, really appreciate the feedback, brutha!

garychew1984 Feb. 21 '12

nice nice nice!!! so i will see it in singapore soon!!!*

atomicvibe Feb. 21 '12

Hey Gary! Yes, be on the lookout for it. And please, if you do stop by, be sure to try their pineapple tarts and come back in here and give a full report. My client and I are trying to coordinate a shipment of them to me, but we're running into a stumbling block. Because they don't use preservatives, the tarts need to be shipped via Air Freight, and apparently, there are all sorts of crazy FDA regulations for shipping food.

artyom ya Feb. 21 '12

like, especially in the middle, wanted to eat, go to the bakery))

garychew1984 Feb. 21 '12

No promble bro! i like pineapple tart, and in the most authentic pine apple tart is make from sinagpore, indonesia and malaysia!!! Yummy!!! You have to try it! ya the FDA regulations for shipping food its quite complicated :) hopefully you can get the tart :). Btw, this is really a great logo, it looks really yummy :)

designer Feb. 21 '12

Very good logo. I like it)

watermarker Feb. 21 '12

Hm... I cannot choose, which one I do like more! I choose all then! (And a Muffin please!)

Atomicvibe Feb. 22 '12

Art, Gary, Dmitriy, Ray, thanks so much for the great feedback, guys. I really appreciate the kind words.

ancitis Feb. 22 '12

Great job on this, Jon! I was following all the creating process on dribbble and that was some superb designing there. Congrats on finishing! :)

Vergad Feb. 22 '12

You know what I think buddy. Looks just as suburb here!

Atomicvibe Feb. 23 '12

@Janis, thanks so much for looking at all this stuff. Your comments are greatly appreciated. **@Matt, I sure do! Thanks for all your feedback along the way, brutha!