by atomicvibe • Uploaded: Jul. 19 '11
D.C. area cleaning and restoration service, specializing in carpets and upholstery. To compete with nationally-recognized industry veterans, client requested solid brand recognition through the depiction of strength and dependability. TCC was also interested in positioning itself as a pioneer in offering environmentally-friendly cleaning services, and to promote the philosophy of ethical practices and ideals. In this option, strength is communicated through the depiction of a triumphant crest. The crest has 3 panels and 3 military-style stars—representing the founders of the company—and the stars are built from leaves. The colors of the crest panels represent the Earth: Blue for water, White for clouds (air), and Green for earth. The leaves are a nod to the company's green practices. Behind the crest are 2 vacuum cleaner heads and hoses, and the hanging hoses at the bottom form 2 "Cs" rotated 90° CCW.
Status: Unused proposal
Tags: scroll • eco • environmental • concentric