The Cleaning Corps - unused 01

by atomicvibe • Uploaded: Jul. 19 '11

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Description: Washington, D.C. area cleaning and restoration service, specializing in carpet and upholstery cleaning, and ceramic tile and grout cleaning. Main competitors are nationally-recognized industry veterans such as Stanley Steemer and Servpro, so a need to depict strength and dependability, and solid brand recognition was essential. Both the mark and the custom type are meant to have a stencil look, which would serve two purposes. 1) It reinforces the pseudo-militaristic themes associated with the word "corps," and 2) the logo could be die-cut/laser-cut on the business card, stationary, and other media, and actually used as a stencil for spray paint, roller paint, etc.
Status: Unused proposal
Viewed: 5405
Tags: round rounded concentric coil
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qyper Jul. 19 '11

nice idea. good work. keep it going

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atomicvibe Jul. 19 '11

Thanks for the comment. And thanks for the floats, guys!

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megashred13 Jul. 19 '11

Have you tried a sans serif font that isn't quite as complex as this one? I love the mark I just think a cleaner font would help it along...

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atomicvibe Jul. 19 '11

Well, the client rejected it anyway, so it doesn't matter now, but the idea was that the whole lockup could act as a stencil.

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