Hip Pups v.1 - just mark

by atomicvibe • Uploaded: Jul. 18 '11

8c37b480bc64721c6db771868753b196.png

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Description: This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
Status: Just for fun
Viewed: 3749
Tags: asterisk animal character cute
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moisespb Jul. 19 '11

Very nice this dog.

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atomicvibe Jul. 19 '11

Cheers, Moises! Thanks for the nice comment, and thank you for the floats, guys!

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atomicvibe Jul. 20 '11

Updated to include more dog-like ears, and a curved crossbar on the H that mimics the curves on the I and P.

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sbdesign Jul. 20 '11

what is it? please explain to non-British:)

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atomicvibe Jul. 20 '11

OK Sergey, I'll try. The mark is just for fun. It's a logomark for a company called Hip Pups (this is American slang for %22Cool Dogs%22). The dog head is made out of the letters H, I, and P, which spell %22HIP.%22 The company could be a store that sells trendy dog accessories. See the full logo here: http://logopond.com/gallery/detail/142187

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sbdesign Jul. 20 '11

Too many words in one sign

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atomicvibe Jul. 21 '11

Thank you for the floats, everyone!

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