Lucid Form Architecture

by atomicvibe • Uploaded: Aug. 09 '11

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Description: This logo is a self-initiated experiment for a completely fictitious architecture studio. The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.
Status: Just for fun
Viewed: 10053
Tags: centered brown dark red red
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atomicvibe Aug. 09 '11

*updated with a warmer color scheme**The color scheme before felt too cold and uninviting.

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designtofeel Aug. 09 '11

Very nice Jon. It works really well.

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atomicvibe Aug. 09 '11

Hey, thanks for checking this out, Sam. And thanks for the comment and float! I swear, if I had endless capital, I would be developing these companies I'm creating all these hypothetical logos for.

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hanuman shakti Aug. 24 '11

That little cube....oooohh....tricked my eyes :) well done, love it!

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atomicvibe Aug. 25 '11

Thanks, Hanuman! Try looking at that thing after you've been drinking :S

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hanuman shakti Sep. 04 '11

Ooooh come on dude....:)))))

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