by atomicvibe • Uploaded: Jul. 21 '11
Description: WIP for a future ATOMICvibe sub-brand. Can't yet disclose the full nature of this sub-brand, but it will be art-related. The icon used here is repurposed and modified from a letterpress poster I designed as a graduation gift for my fiancée when she finished her 1-year Master's program. Click here to see the poster on my Flickr stream. We have a thing for penguins. The flying penguin symbolizes aspirations and great achievement. Type is custom, and the Us are made to look like bird beaks pointing down. The umlauts over the Us form the bird's eyes, while the negative space within the bowls of the Us forms the beaks. The whole typeface is built around the shape of the U, and is meant to evoke a funky, retro style.