First Ocean

by VERG • Uploaded: Jul. 17 '11 - Gallerized: Jul. '11

a0b78773d9e42267b213be5417b22f0a.png

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Description: Full project HERE
As seen on: Behance
Status: Client work
Viewed: 14049
Tags: custom typeface wave design agency matt vergotis
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Lets Discuss

Sean Heisler Jul. 18 '11

Nice, Matt. Cool symbol and type. Enjoyed all the system materials at your link as well, nice work.

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vergad Jul. 18 '11

Thanks Sean. Champion!

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atomicvibe Jul. 20 '11

Very nice mark, and I absolutely love the full branding suite! Boy, do I love custom type :)

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vergad Jul. 20 '11

thank you friends.

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Bernd Jul. 23 '11

veeeeeery nice !

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Ding-dong-design Jul. 24 '11

Very nice take on a wave :) love the colors n font

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vergad Jul. 24 '11

wow! thanks guys... and thank you for the gallery spot. best way to start a monday morning.

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milou Jul. 25 '11

Good to see this in gallery, nice project.

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tasarhane Jul. 26 '11

nice type n nice work..!

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vergad Jul. 26 '11

thanks milou, hertz %26 taser... i really value your comments.

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chrome47 Jul. 27 '11

Great concept. Not sure about the construction of the %22c%22 but it's a nice break from the rest of the face. Nice mark.

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umo Jul. 27 '11

Attractive mark!

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atomicvibe Jul. 27 '11

Actually Matt, Brad up there brings up a good point about the C, which is something I hadn't quite noticed. But now that he pointed it out, it does look a bit out of place. And now that I see that, I'm noticing that the O might have similar issues. The rest of your face uses a mixture of squared-off and rounded elements, but these two characters are strictly *round.* I get that they reflect the roundness of your icon, but I think that if you applied the same design cues found in the rest of your face, the logotype might look more unified. Honestly, I can see the O and the C being built from your E with very little effort. Just a thought. Doesn't affect my enjoyment of the mark, overall, though.

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vergad Jul. 28 '11

thanks all for the floats and feedback. i've been really happy with the response of this one. @ jon %26 chrome. I also see what you're saying... when constructing this font i wanted to go in between the two curve structures. when i honoured just the tighter curves the font looked too modular. Although i have created inconsistencies i prefer the the overall feel this way. you can see on the letter 'f' I have used both large and the tight curve. I was hoping this would help form a relationship with the two.

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LorenaSchreiner Aug. 01 '11

Very good logo, simple and well done! regards! :)

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oski Aug. 16 '11

I like the whole First Ocean branding.

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