Velocity Consulting

by VERG • Uploaded: Aug. 31 '11

e4a8febc141792f6bca9b104865db098.png

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Description: for a recruitment firm which is why i isolated the spear head - the clients brief along with the presentation of the logo is published here http://www.behance.net/gallery/Velocity-Consulting/2051652
As seen on: BEHANCE
Status: Work in progress
Viewed: 7000
Tags: velocity bird aircraft v
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Lets Discuss

logoboom Sep. 01 '11

Hmmmm...feels more like a moth. Plus I don't quite get the feeling of speed. Thing wings/blades shaped the way they are give more a feeling of floating or drifting. Just a thought.

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vergad Sep. 02 '11

G'day Glen. Thanks for your feedback... moth huh? interesting you said that actually... the clients partner today said he saw a butterfly, and that it gave him a positive feeling. Are you looking at it from an elevated view? It is also inspired by the stealth aircrafts. At the clients request i have brightened the previous earthy oranges.

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marcoleo1 Sep. 07 '11

What font is used on VELOCITY?

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vergad Oct. 09 '11

cheers bernd and lady grey

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shadzxiii Dec. 23 '11

Very nice.Love collors :) A bit more moviment/speed could be nice

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vergad May. 20 '12

Thanks Lefty! I enjoyed the process of making this one. and thanks for checking out the new site!

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rachelsalazar May. 20 '12

To me it looks like a bird or plane diving down very fast and swooping back up. I get speed, movement and stealth in my head looking at it. love the overlaps. The only thing I would change is giving some loose kerning to the tag line since it's smaller and light grey on med grey, the older peeps will have a hard time with legibility at smaller sizes.

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vergad May. 21 '12

Thanks Rachel for stopping by and leaving a comment. All those things you see are great, so i'm stoked you get that feeling of speed etc. I did partly model it off one of those stealth bombers and their wing formation. As for the oldies and the legibility, you're right, and i am guilty of neglecting those with rusty eye sight.

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