Velocity Consulting

by VERG • Uploaded: Aug. 31 '11


Add to Pad (In 6 Pad s )

Description: for a recruitment firm which is why i isolated the spear head - the clients brief along with the presentation of the logo is published here
As seen on: BEHANCE
Status: Work in progress
Viewed: 8187
Tags: velocity bird aircraft v

Lets Discuss

logoboom Sep. 01 '11

Hmmmm...feels more like a moth. Plus I don't quite get the feeling of speed. Thing wings/blades shaped the way they are give more a feeling of floating or drifting. Just a thought.

vergad Sep. 02 '11

G'day Glen. Thanks for your feedback... moth huh? interesting you said that actually... the clients partner today said he saw a butterfly, and that it gave him a positive feeling. Are you looking at it from an elevated view? It is also inspired by the stealth aircrafts. At the clients request i have brightened the previous earthy oranges.

marcoleo1 Sep. 07 '11

What font is used on VELOCITY?

vergad Oct. 09 '11

cheers bernd and lady grey

shadzxiii Dec. 23 '11

Very nice.Love collors :) A bit more moviment/speed could be nice

vergad May. 20 '12

Thanks Lefty! I enjoyed the process of making this one. and thanks for checking out the new site!

rachelsalazar May. 20 '12

To me it looks like a bird or plane diving down very fast and swooping back up. I get speed, movement and stealth in my head looking at it. love the overlaps. The only thing I would change is giving some loose kerning to the tag line since it's smaller and light grey on med grey, the older peeps will have a hard time with legibility at smaller sizes.

vergad May. 21 '12

Thanks Rachel for stopping by and leaving a comment. All those things you see are great, so i'm stoked you get that feeling of speed etc. I did partly model it off one of those stealth bombers and their wing formation. As for the oldies and the legibility, you're right, and i am guilty of neglecting those with rusty eye sight.


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