Jabberworx

by richardbaird • Uploaded: Oct. 03 '11 - Gallerized: Apr. '12

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Description: Jabberworx is an independent Australian game development company who recently commissioned me to develop a new identity that would visually characterise the high quality nature of their games, their professional approach and playful sensibilities. The solution I delivered is based around the theme of ‘works’ (industry) and community from which I created a bespoke logo-type, three individual logo-marks and a pattern. Each of these elements can be combined to represent the wider ambitions of the company and the global community of gamers. The letter-forms of the logo-type were developed from scratch and utilise stencil cuts and wide geometric forms to consolidate both technological and industrial aesthetics. The ‘ab’ pairing was adjusted to form a subtle infinity loop to represent endless gaming possibilities and adds another layer of depth to a simple typographical direction.
As seen on: See the process behind the identity.
Status: Client work
Viewed: 3443
Tags: word-mark custom development playful
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Lets Discuss

contrast8 Oct. 03 '11

awesome project Richard, stationary looks so nice..:)

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richardbaird Oct. 03 '11

Thanks Deividas glad you like it!

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Rokac Oct. 03 '11

Top notch work Richard!

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Hayes Image Apr. 29 '12

Really enjoyed the write-up on BP&O Richard, the stationery set you developed has got a solid, well-established feel to it.

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julius seniunas Apr. 30 '12

very nice balance and flow.

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dotflo May. 03 '12

great logotype, love the stationery, awesome stuff Richard

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