by richardbaird • Uploaded: Oct. 03 '11 - Gallerized: Apr. '12
Jabberworx is an independent Australian game development company who recently commissioned me to develop a new identity that would visually characterise the high quality nature of their games, their professional approach and playful sensibilities. The solution I delivered is based around the theme of ‘works’ (industry) and community from which I created a bespoke logo-type, three individual logo-marks and a pattern. Each of these elements can be combined to represent the wider ambitions of the company and the global community of gamers.
The letter-forms of the logo-type were developed from scratch and utilise stencil cuts and wide geometric forms to consolidate both technological and industrial aesthetics. The ‘ab’ pairing was adjusted to form a subtle infinity loop to represent endless gaming possibilities and adds another layer of depth to a simple typographical direction.
As seen on: See the process behind the identity.
Status: Client work
Tags: word-mark • custom • development • playful