HeavenSeven

by rensdekker • Uploaded: Oct. 03 '10

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Description: Logo design for a Dutch girls fashion brand. The cloud is a place where kids can fill in their own dream, moment of 7th heaven. This user generated content can be used in all communication and marketing.
As seen on: Rens Dekker Communication Design
Status: Client work
Viewed: 1381
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atomicvibe Feb. 21 '12

Man, I LOVE the letterforms, and the way its applied as a rubber tag on your portfolio is HOT. Colors are great. But I'm left scratching my head by the downward-pointing %22devil tail%22 on the word %22Heaven.%22 Would you mind divulging your rationale for this?

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