spry (2-alt colors)

by logoholik • Uploaded: Mar. 20 '09

56d90c08171af43477fb1800ebde6549.png

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Description: From client: Spry is a dynamic brainstorm of ideas. Spry offers companies ways to collaborate, ways to learn, ways to improve their business, ways to use technology to reach customers. Spry is about keeping business mobile and active and youthful, to promote the ideas of being nimble and to help change attitudes and feelings within the work environment. Spry supplies technical solutions, provides marketing support, and helps connect clients with professionals and coaches to keep them on track and get them where they need to go. Spry is about being able to jump ahead, to leap into the future, and to be a catalyst of ideas and positive feelings that can bring support to small to medium-sized clients. In short, Spry is a consultancy, a partner, an idea factory, and promotes an open mind.
Status: Client work
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Lets Discuss

gyui Mar. 20 '09

i really like the concept logoholik. how come you cut the %22s%22?**also, i'm not too keen on how the spiral/spring finishes. maybe have it taper off?

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rivalstudent Mar. 20 '09

I like the design, but I agree with gyui, not sure why the s is cut off?

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logoholik Mar. 20 '09

Typography is meant to apply transformation from something raw, unfinished, through learning/brainstorming/improving and finally connecting to something more approachable, mobile, youthful - to leap into future :) Cool?

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logoholik Mar. 20 '09

Oh, and 's' is not the only letter that has been cut off :)

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gyui Mar. 20 '09

not sure if that sense of transformation is apparent here logoholik. Like the idea though. i think that could still be achieved with a complete %22s%22, no?%0D*%0D*Did you upload a new version with a shrunk spring/spiral?

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logoholik Mar. 20 '09

's' gotta be like that to accomplish transformation from sharp stems to rounded ones. Yep, was reminded via twitter :) that larger spiral had issues with legibility of wordmark as the last one was implying a possible 'e' at the end of 'spry'. It is now resolved and it has added dynamic to it :) Cheers!

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sld Mar. 20 '09

perfect as is. nice work.

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cobaltcow Mar. 20 '09

spiral changes are perfect!

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Paul Rand Mar. 20 '09

Playful typography.*It's a fresh approach which is appropriate for a youthful, active audience.*Nice color combos on the spiraled tail.**so, why is the s cropped?*I need a leader for an entry point.

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ruya Apr. 21 '09

I like the design...

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logoholik May. 07 '09

Thanks again! Cheers!

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