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Magic Identity

by felro • Uploaded: Jan. 16 '10 - Gallerized: Jun. '10

f22809cddb9f415d06ff9a7f9b7c137c.png

Description: I have re-branded from "felro" to "Magic Identity". I'm still felro though, it is my nickname of course.

Magic Identity:

The word Magic represents the various interesting (yet sometimes weird) thoughts in my head and my thought process which helps me obtain a desired result in anything I do (mostly designing, since that's what we're talking about here). The word "Identity" represents one of my services as a designer, it includes branding which is the identity for a company. This icon represents a male (me) holding up his tool or his weapon of choice (This is my version of the Magic Wand tool). The meaning behind this icon is seeking knowledge through enlightenment. The wands light guides me straight along the treacherous path when seeking the road of knowledge (knowledge in all aspects of life and things. It is the factor that helps me obtain an answer to a problem). I am a fond believer that the road to knowledge is straight and true, one errs and errs and errs again...but less, and less, and less. The Magic Wand is the enlightenment I need to obtain knowledge, which is the real tool to obtaining a desired conclusion.

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Status: Client work
Viewed: 10695
Tags: felro identity magic felro
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Lets Discuss

JoePrince

Very nice Felipe. I see a rocket in the negative space between his legs for some reason too, sure it was nintentional.

JoePrince

unintentional*

felro

Yea that was unintentional, thanks commenting Joe!

brandclay

i love it! great idea felro, awesome silhouette

ideoma

great logo! have you considered turning the torch handle into a narrow triangle (with the point down) so that the geometry of it would be more coherent with the pointy arm? i think it would the perfect that way. nice one =)

felro

Thanks Sean and ideoma. I really appreciate the comments and floats guys. I'm extremely happy with the way this one came out. It is very solid and it represents me very well as a growing artist. I feel and see my style of design slowly but surely changing.

Yeah, the torch handle was a narrow triangle when I started designing it. I felt it complimented the male in the icon, but I also felt that it took a lot away from the original shape of the Magic Wand tool. Even though this is my magic wand that I'm holding, the wand should still have its original handle shape, it is the light that shines differently because of the person who's holding it. Thanks again for the comments guys!

Sparks.

i luv the design along with the concept and the thought u put into it

felro

Thanks man that means a great deal to me.

Type08

Yo Felro, my man, just to show you, I did a simplified version of this concept a month ago, so take a looksy http://logopond.com/gallery/detail/87044

felro

What's up Alen. Yes, I see the similarity that there is a figure with his arm raised with an object in his hand. I've never seen that logo of yours bro, I've must have missed it, it's not my style to imitate or copy, so I apologize for that if you feel like it's too close to yours. I do feel I put a lot of time, energy, and great thought into Magic Identity and my initial thought is to not change it. However, if you feel that it's unjust, then I'll change it up bud. It says on the description that it's a work in progress, have you finished the final?

Type08

All good bro, just wanted to show you, those 2 can stand together and mine is still wip (it'll be for an online design blog)...

felro

Alright bro, sweet. Keep me updated on that logo bro.

Type08

Dealiyo Felipe!

KGB

looks nice.

felro

Thanks KGB :)

JF

Smashing.

felro

Very happy to have read your comments guys. I'll definitely look into your pointers. Shadow and "by Felipe Rojas" will definitely be gone when I include it on the website I'm working on. Something just told me I needed to leave it up there for now. Thanks again gentlemen!

-felro

felro

Thanks buddy =)

logomotive

dig the high waters the most :)

ethereal

^Ha! Yes, love the floods!

felro

that's weird, it's my favorite part too, hahah

javaap

ahahha funny stuff :), great new logo man!!

felro

Thanks a bunch man =)

nomhak

Absolutely gorgeous. Perfect example of simplification. Good stuff man - the only thing that bugs me is the left shoe. Its got more of an artsy feel. Not sure if that was intended.

michaelspitz

Awesome mark! :)

felro

Appreciate it fellas, thank you

felro

Thanks for the floats

gary

this is great!

felro

Thanks Gary

Tømme

love your story behind the concept! All the best luck with your new identity mate! the mark looks phenomenal!

dannygdammit

wow this is really nice.

felro

Appreciate it fellas! :?)

milou

Always liked this one Felro. Good touch.

felro

Thanks buddy :?)

michaelspitz

Always dug this guy :)

lumo

love your explanation for your brand. well done.

felro

Thank you both. Yeah lumo I put a lot of thought into this one, and I'm still very happy with the way I executed.

ryanlynndesign

I love it. I could do without the gray "streaks" coming from the wand, but it's not a deal-breaker.

felro

Thanks man, it's fine though.

thewebster

Hi, a nice mark. Yesterday i saw a rip-off at hatchwise.
http://www.hatchwise.com/entry/L2338-20100611080630.jpg

lumo

the webster, Agree with you here. There is really no comparison to the quality shown here.

And, yet these places seem to be doing ok. no?

felro

Thanks for the link Webster. It's happened to me before and to several designers here at the pond. The only thing I could really do I feel is make a hatch wise account and put the guy on blast for giggles...

hitbyreindeer

i just wanted to say how stunning this logo is, as is the rest of your work, mis respetos.

felro

gracias por tu palabras amigo

epsilon

Shoelace is a nice touch :)

felro

Thanks a lot guys

sbj

congrats for gallery spot.. nice..

SteveG

What are you wearing!? :-p

Really like it. Very strong, positive and uplifting identity.

felro

Thanks a bunch guys, means a lot.

felro

Thanks bud :?)

actiondesigner

great style.

idil

Great idea, perfect logo. I too see a rocket. :)

duyguvenc

aDSASDAD

felro

Thanks gentlemen aoww

julium

Loved it!

philipbrunner

Nice! Well done.

ali05040

in my opinion , i think if you redesign it with Magic Wand only , that will be more better

sachq1

which font??

magicshadow

it would suit me;)

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