Magic Identity

by felro • Uploaded: Jan. 16 '10 - Gallerized: Jun. '10

f22809cddb9f415d06ff9a7f9b7c137c.png

Description: I have re-branded from "felro" to "Magic Identity". I'm still felro though, it is my nickname of course. Magic Identity: The word Magic represents the various interesting (yet sometimes weird) thoughts in my head and my thought process which helps me obtain a desired result in anything I do (mostly designing, since that's what we're talking about here). The word "Identity" represents one of my services as a designer, it includes branding which is the identity for a company. This icon represents a male (me) holding up his tool or his weapon of choice (This is my version of the Magic Wand tool). The meaning behind this icon is seeking knowledge through enlightenment. The wands light guides me straight along the treacherous path when seeking the road of knowledge (knowledge in all aspects of life and things. It is the factor that helps me obtain an answer to a problem). I am a fond believer that the road to knowledge is straight and true, one errs and errs and errs again...but less, and less, and less. The Magic Wand is the enlightenment I need to obtain knowledge, which is the real tool to obtaining a desired conclusion.

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Status: Client work
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Tags: felro identity magic felro
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Lets Discuss

JoePrince Jan. 16 '10

Very nice Felipe. I see a rocket in the negative space between his legs for some reason too, sure it was nintentional.

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felro Jan. 16 '10

Yea that was unintentional, thanks commenting Joe!

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brandclay Jan. 17 '10

i love it! great idea felro, awesome silhouette

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ideoma Jan. 17 '10

great logo! have you considered turning the torch handle into a narrow triangle (with the point down) so that the geometry of it would be more coherent with the pointy arm? i think it would the perfect that way. nice one %3D)

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felro Jan. 17 '10

Thanks Sean and ideoma. I really appreciate the comments and floats guys. I'm extremely happy with the way this one came out. It is very solid and it represents me very well as a growing artist. I feel and see my style of design slowly but surely changing.**Yeah, the torch handle was a narrow triangle when I started designing it. I felt it complimented the male in the icon, but I also felt that it took a lot away from the original shape of the Magic Wand tool. Even though this is my magic wand that I'm holding, the wand should still have its original handle shape, it is the light that shines differently because of the person who's holding it. Thanks again for the comments guys!

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Sparks. Jan. 17 '10

i luv the design along with the concept and the thought u put into it

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felro Jan. 17 '10

Thanks man that means a great deal to me.

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Type08 Jan. 17 '10

Yo Felro, my man, just to show you, I did a simplified version of this concept a month ago, so take a looksy http://logopond.com/gallery/detail/87044

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felro Jan. 17 '10

What's up Alen. Yes, I see the similarity that there is a figure with his arm raised with an object in his hand. I've never seen that logo of yours bro, I've must have missed it, it's not my style to imitate or copy, so I apologize for that if you feel like it's too close to yours. I do feel I put a lot of time, energy, and great thought into Magic Identity and my initial thought is to not change it. However, if you feel that it's unjust, then I'll change it up bud. It says on the description that it's a work in progress, have you finished the final?

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Type08 Jan. 17 '10

All good bro, just wanted to show you, those 2 can stand together and mine is still wip (it'll be for an online design blog)...

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felro Jan. 17 '10

Alright bro, sweet. Keep me updated on that logo bro.

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felro Jan. 18 '10

Very happy to have read your comments guys. I'll definitely look into your pointers. Shadow and %22by Felipe Rojas%22 will definitely be gone when I include it on the website I'm working on. Something just told me I needed to leave it up there for now. Thanks again gentlemen!**-felro

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felro Jan. 18 '10

Thanks buddy %3D)

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logomotive Jan. 18 '10

dig the high waters the most :)

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ethereal Jan. 18 '10

%5EHa! Yes, love the floods!

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felro Jan. 18 '10

that's weird, it's my favorite part too, hahah

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javaap Jan. 18 '10

ahahha funny stuff :), great new logo man!!

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felro Jan. 19 '10

Thanks a bunch man %3D)

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nomhak Feb. 01 '10

Absolutely gorgeous. Perfect example of simplification. Good stuff man - the only thing that bugs me is the left shoe. Its got more of an artsy feel. Not sure if that was intended.

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felro Feb. 02 '10

Appreciate it fellas, thank you

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felro Mar. 26 '10

Thanks for the floats

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Tømme Jun. 11 '10

love your story behind the concept! All the best luck with your new identity mate! the mark looks phenomenal!

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dannygdammit Jun. 11 '10

wow this is really nice.

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felro Jun. 11 '10

Appreciate it fellas! :?)

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milou Jun. 11 '10

Always liked this one Felro. Good touch.

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felro Jun. 11 '10

Thanks buddy :?)

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michaelspitz Jun. 11 '10

Always dug this guy :)

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lumo Jun. 11 '10

love your explanation for your brand. well done.

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felro Jun. 11 '10

Thank you both. Yeah lumo I put a lot of thought into this one, and I'm still very happy with the way I executed.

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ryanlynndesign Jun. 11 '10

I love it. I could do without the gray %22streaks%22 coming from the wand, but it's not a deal-breaker.

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felro Jun. 11 '10

Thanks man, it's fine though.

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thewebster Jun. 12 '10

Hi, a nice mark. Yesterday i saw a rip-off at hatchwise. *http://www.hatchwise.com/entry/L2338-20100611080630.jpg

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lumo Jun. 12 '10

the webster, Agree with you here. There is really no comparison to the quality shown here.**And, yet these places seem to be doing ok. no?

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felro Jun. 12 '10

Thanks for the link Webster. It's happened to me before and to several designers here at the pond. The only thing I could really do I feel is make a hatch wise account and put the guy on blast for giggles...

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hitbyreindeer Jun. 12 '10

i just wanted to say how stunning this logo is, as is the rest of your work, mis respetos.

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felro Jun. 12 '10

gracias por tu palabras amigo

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epsilon Jun. 12 '10

Shoelace is a nice touch :)

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felro Jun. 13 '10

Thanks a lot guys

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sbj Jun. 15 '10

congrats for gallery spot.. nice..

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SteveG Jun. 15 '10

What are you wearing!? :-p**Really like it. Very strong, positive and uplifting identity.

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felro Jun. 15 '10

Thanks a bunch guys, means a lot.

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idil Jun. 20 '10

Great idea, perfect logo. I too see a rocket. :)

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felro Jul. 02 '10

Thanks gentlemen aoww

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ali05040 Aug. 21 '10

in my opinion , i think if you redesign it with Magic Wand only , that will be more better

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magicshadow Dec. 18 '11

it would suit me%3B)

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