by felro • Uploaded: Jan. 16 '10 - Gallerized: Jun. '10
I have re-branded from "felro" to "Magic Identity". I'm still felro though, it is my nickname of course.
The word Magic represents the various interesting (yet sometimes weird) thoughts in my head and my thought process which helps me obtain a desired result in anything I do (mostly designing, since that's what we're talking about here). The word "Identity" represents one of my services as a designer, it includes branding which is the identity for a company. This icon represents a male (me) holding up his tool or his weapon of choice (This is my version of the Magic Wand tool). The meaning behind this icon is seeking knowledge through enlightenment. The wands light guides me straight along the treacherous path when seeking the road of knowledge (knowledge in all aspects of life and things. It is the factor that helps me obtain an answer to a problem). I am a fond believer that the road to knowledge is straight and true, one errs and errs and errs again...but less, and less, and less. The Magic Wand is the enlightenment I need to obtain knowledge, which is the real tool to obtaining a desired conclusion.