Equestrian Clothing

by felro • Uploaded: Mar. 15 '10 - Gallerized: Mar. '10

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Description: The way this hooved mammal was displayed in the final logo was a great success. The popular mark consists of two shaded brown horse heads facing in opposite directions forming an equestrian jacket. The unique positioning of the horses allow us to discover the formation of the jacket with ease. A couple of main goals I wanted to achieve, when developing a design for this logo, were to make the final product portray friendliness, dependability, and simplicity. This logo has been featured in iheartlogos "top 11" most hearted brands of the book.
Status: Client work
Viewed: 14195
Tags: Clothing Equestrian Clothing Equestrian
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Lets Discuss

Mikeymike Mar. 15 '10

Nice. I see the 2 horse heads and the equestrian jacket right off. :)

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felro Mar. 15 '10

Thatnk you Mikey

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felro Mar. 15 '10

Thank*...botched that one

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eziemac Mar. 15 '10

this is brilliant, well done

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felro Mar. 15 '10

I'm happy you like it man, thanks for looking buddy

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kathariney Mar. 15 '10

this is very neat and lovely

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felro Mar. 15 '10

Appreciate it Kathariney**Regards

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Type08 Mar. 16 '10

Very good concept Felipe, very good! :)

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firebrand Mar. 16 '10

Nice. Would be even simpler without the circles.

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nido Mar. 16 '10

%5E I agree... free the horses...

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felro Mar. 16 '10

Alen - Thanks for the support bro!**Roy %26 nido- Thank you gentlemen! I'll see how it would look if I remove the circles.

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felro Mar. 16 '10

Thanks for the insight again guys.**I only took out the outer thinner circle for this symbol. Designs should be simple but taking out the thicker circle would have taken a lot away from the symbol itself. The circle in this, helps the viewer see the bottom curve that most equestrian jackets have. The composition works better with the circle. **-felro

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firebrand Mar. 16 '10

I see what you mean. The enclosed white space at the bottom looks like white jodhpurs. Something still looks a little cramped though. Hmmm.

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felro Mar. 16 '10

oh alright, I know what you're saying. I also feel a clustered mood in this. I'm going to try something else. Thanks Roy.

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felro Mar. 16 '10

hmmm I think you guys were right about eliminating the circle all together

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andreiu Mar. 16 '10

nice thinking. good execution.

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ethereal Mar. 16 '10

Wow, now it's sweet!

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nitish.b Mar. 16 '10

g8 improvement felro..but the eyes look a lil off to me...IMO

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logomotive Mar. 16 '10

fantastic mark, type is questionable.

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brandsimplicity Mar. 16 '10

Mark is amazing...yep the font is a little bit dodgy!

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felro Mar. 16 '10

To all of you who commented - andreiu, ethereal, Kevin, nitish, Mike, and simplicity thank you guys, much love.**@Mike - Yes, you are right about the type, it didn't work. I think this one works a bit better.

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felro Mar. 16 '10

To all of you who commented - andreiu, ethereal, Kevin, nitish, Mike, and simplicity thank you guys, much love.**@Mike - Yes, you are right about the type, it didn't work. I think this one works slightly better.

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felro Mar. 16 '10

damn...hate when I double comment

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nido Mar. 16 '10

hhmmm... the second bit of my comment didnt register... anyway.. well played felro..

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Hayes Image Mar. 16 '10

Looking real good. My only critique would be that you can drive a truck between the q %26 u in equestrian as well as i %26 n in clothing...and the lack of space between the n %26 g.**The mark itself is brilliant.

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cerise Mar. 16 '10

Glad you took the circles off it rocks now

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muse7 Mar. 16 '10

Never saw the circles - But agree it rocks! Well played (Horses feel like chess knights)

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Mikeymike Mar. 16 '10

wow this really looks great without the circles. Really great mark.

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felro Mar. 16 '10

wow what a fantastic response.Hayes, cerise, muse, nido and mikey. Thank you all again.**Hayes - Thanks buddy, I fixed it up, didn't catch that at first.

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designabot Mar. 16 '10

great effort mate and congrats on the gallery!*

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Hayes Image Mar. 16 '10

my pleasure...now it's top notch!!

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felro Mar. 16 '10

Many thanks Rich, Hayes, devey, and gary!

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AlexWende Mar. 16 '10

much better without the circles, great execution!

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BigAl67 Mar. 17 '10

Great icon.... really well executed.

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bluehaus Mar. 17 '10

Beautifully simple! Nice and clean. Great job!

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michaelspitz Mar. 17 '10

Super clever! Love it!

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felro Mar. 17 '10

alex, lefty, Big Al, bluehaus, michael, and hinton. Thank you guys alot for the floats and support. I appreciate it a lot!**-felro

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felro Mar. 17 '10

Thanks impodster!

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raja Mar. 26 '10

Has a client really named their company 'Equestrian Clothing'?

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raja Mar. 26 '10

the horse heads idea is very cute by the way

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felro Mar. 26 '10

Thanks raja, yes it's adorable. No, my client wanted a symbol for equestrian horse riding clothes but he couldn't think of a name. I put %22equestrian clothing%22 in there to complete the logo.

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raja Mar. 26 '10

this has the potential as going down as an all time classic on LP - great work. Have you considered removing the back lining of the jacket?

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mcdseven Mar. 26 '10

wowowow. brilliant. agree with Raja about its potential. well done!

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felro Mar. 26 '10

Thanks a lot, that's real nice to hear

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JoePrince Nov. 22 '10

This is really good Felipe.

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52 Week Highs Feb. 08 '11

Love the use of the horse heads in the design of the coat.

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justinbakerdesigns May. 19 '11

Brilliant! You have a real nice showcase Felro!

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kız oyunları Oct. 18 '11

Appreciate it Kathariney

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felro Dec. 17 '11

%3C3 thanks peeps

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