by anaxolech • Uploaded: Aug. 24 '10
DecorousToo is a subsidiary brand of Decorous, a branded high-end furniture retail in Jakarta.
CHALLENGE: DecorousToo is meant for young, modern and stylish personality. It means that the brand should bring fusion between formality, ceremonial, and modernity of furniture as a product and the dynamic, fresh, girly, and chic of lifestyle. It also should represent that the brand has a tied relationship with its parent group, Decorous brand.
SOLUTION: Our vision is to bring the power of alphanumerical of “8” as centre of the logotype, as well as its conjunction with the word of “TOO” emphasizes the brand. The “8” is also considered as a lucky perpetual numerical by Eastern culture. The Logo fill is also a variable to any pattern suitable to enhance the visual perception.
As seen on: DecorousToo
Status: Client work
Tags: Pattern • Chic • Lifestyle • Furniture