by anaxolech • Uploaded: Aug. 24 '10
PT. Prime Engineering Indonesia is a powerplant maintenance company, a newly established company who needs to create its strong image presence.
CHALLENGE: The identity should describes its core business: powerplant and maintenance as a key role to the identity, and it should be strong and direct message to the viewers. The owners also stress the uses colour of red and blue as their corporate preferences.
SOLUTION: The ‘powerplant’ iconic is identified as electrical sparks, and ‘maintenance’ is created by using basic form of cross icon. These also redefine the colour of red and blue into integrated structure of the new symbol.
Status: Client work
Tags: Maintenance • Power Plant • Spark • Electric