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Description: Vayatour is the leading travel management company in Indonesia which consistently growing larger, especially when Para Group recently becomes the majority stakeholder in 2008. CHALLENGE: Vayatour target its market into upper and premium segment, which they urged to bring sophistication and new fresh image yet still wanted to embodying its historical past influences through new Brand Strategy and new Corporate Identity Design. SOLUTION: Our vision is to empowering Brand Strategy which bridging them to their holding company -Para Group- as well as creating the catchy Tagline. We present the dynamic, hospitable, smart and fresh look of the new logo and still keep the Vayatour historical blue color as the main theme, equipped with the extravagant yellowish-gold as the accentuation which well-delivered to all brand touchpoints.
As seen on: Vayatour
Status: Client work
Viewed: 3928
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