Dinamika
by anaxolech • Uploaded: Aug. 24 '10
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Description:
Dinamika is a new interior contracting company. It provides wide range premium class office system, mainly modular office furniture imported from Germany and Italy for prominent corporations.
CHALLENGE: The new Corporate Identity should have visual resemblance with its main products, Vitra, which has a German-style of pure, black-and-white, basic and direct logotype. Meanwhile on the same time it should bring a visual novelty and apply a metaphor of ‘modular’ and ‘system’.
SOLUTION: A ‘puzzle joint system’ is a perfect match to visualize a message of ‘modular system’. It should be well-paired with Sans Serif typography. The ornament of office furniture which gradually visible from hand sketches into a realistic 3-Dimensional form shows a novelty without confusing its brand proposition.
As seen on:
Sistem Dinamika
Status:
Client work
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