Bjork Dental

by Mikeymike • Uploaded: Apr. 07 '11 - Gallerized: Apr. '11

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Description: Final Client approved concept.
Status: Client work
Viewed: 10798
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Mikeymike Apr. 07 '11

what ya think? overkill?

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contrast8 Apr. 07 '11

it looks realy interesting..different:) but rk it should be like this?I mean kerning. Or didn't notycing something?:)

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Agencija Apr. 07 '11

NO FANTASTIC!!!!!!!!!!!! It KILLSSSSSS! it can be one of best logo for 2011 in the world! I like it much!!

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vernics Apr. 07 '11

Very nice work Mikey :)

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milou Apr. 07 '11

I see tooth and brush.

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Mikeymike Apr. 07 '11

Thanks for the feed back. I was mainly going for the tooth and the tooth brush. There is a face, but it distorted and I really don't want to try too much for the face because I lose the %22B%22 tooth effect. IMO. I guess I was wondering if the tooth brush was not needed? The %22B%22 as the tooth, I thought might be enough, but I did like the brush, so I was just curious.*thanks for the feed back. gets me thinking, and that's always a good thing. cheers.

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Agencija Apr. 07 '11

I see B as tooth. Brush is very stylish dont change! Brush is giving feel of dentist. B can in second plan what is very clever!

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Mikeymike Apr. 07 '11

Thanks for the comment, Agencija. I was hoping everyone saw the tooth and brush.*As far as your first comment %22best logo of 2011%22....well little over the top, but very nice to hear. I see so many fantastic logos on here and other sites, and I just love the feed back. thanks.

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Agencija Apr. 07 '11

Thats communicate verywell with people mass.**Best logo is not when u make for you, or for other designers, but for normal people which can comunicate to their head! *I see strong mark.

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Mikeymike Apr. 07 '11

Thanks again for the comment.*And I agree, my end goal is always to make the right connection with the customer, or end user. Point taken. cheers.

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Rokac Apr. 07 '11

Lovely concept Mikey. I would go only with the tooth:) Also, maybe you could soften a bit more the rest of the characters? (%22j%22r%22k%22 seems a bit too sharp for the rounded %22B%22)

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Mikeymike Apr. 07 '11

I was wondering if anyone was going to bring that up. I was actually trying to hit towards the look of tooth paste as you place it on the brush. round smooth shape but that final little pointy tip as you finish placing. very subtle attempt, but maybe your right on rounding them off a bit. the name is so short, I thought I could play a little. (:

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Agencija Apr. 07 '11

Smooth like toothpaste!

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Rokac Apr. 08 '11

%22I was actually trying to hit towards the look of tooth paste as you place it on the brush. round smooth shape but that final little pointy tip as you finish placing.%22**Yeah, good thinking Mikey, I like the idea:)

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Mikeymike Apr. 08 '11

UPDATED: I did round the sharp corner on the letters a tad, while taking the legs of the %22k' out just a bit. I believe there is a better balance now.*And thanks Rokac for getting me to look again. I think I still have my tooth paste feel, but the corners were just too sharp.*thanks for the feed back. the client is leaning this route, so that' good.

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Mikeymike Apr. 08 '11

SUBTLE UPDATED: rounded the %22b%22 a little to show more like a tooth and shorted the %22j-brush%22

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JoePrince Apr. 08 '11

Really cool one Mikey!

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JoePrince Apr. 08 '11

Wondering if the dot on the 'j' is even necessary...maybe it's just me MB :)

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Type08 Apr. 08 '11

Great stuff buddy! One small thing though, I'd put the 'dental' in the lighter shade of blue, it kind of drags my eyes to it too much.

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Mikeymike Apr. 08 '11

two good points to take a look at. Client is going this direction, so I am waiting on his feed back (if any) and then I will explore this further my friends. thanx.

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stalex Apr. 09 '11

I like it. But I think that word %22dental%22 you need stretch (proportionally) to the end of a letter %22k%22 and vertically align to center of brush fibers.

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Mikeymike Apr. 11 '11

thanks for the comment, Stalex. Still working on some fine details.

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Mikeymike Apr. 13 '11

UPDATED: worked on the %22B%22 tooth and the DENTAL kerning.

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Mikeymike Apr. 26 '11

FINAL Client approval. Feels good when you get the final thumbs up.*Now stationary package.

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LadyGrey Apr. 26 '11

vzhikalka) good lettering, Mike!

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Mikeymike Apr. 26 '11

thanx, Alena. much appreciated. cheers.

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bigoodis Apr. 26 '11

haha, great find man, realy nice :)

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firebrand Apr. 26 '11

Very clean and friendly, Mike. I like how you cleverly avoided the usual 'tooth with roots' routine.

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Mikeymike Apr. 26 '11

Deiv, Ivan and Roy thanks gents. Always a pleasure to get the feed back. And thanks so much for the gallery spot, always a treat to get showcased along side so much other talent.*cheers.

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megashred13 Apr. 26 '11

Congrats on the gallery! Well deserved...

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Oronoz ® Apr. 26 '11

This one is fantastic!!

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Mikeymike Apr. 26 '11

Thanks, Jordan.*Oronoz, and big thanks out to you as well. Appreciate the comments gentleman.

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cerise Apr. 26 '11

Well done..deserved gallery spot

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Mikeymike Apr. 26 '11

Peter, Craig, thanks a ton gents. What nice things to say. cheers.

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jonnyd Apr. 27 '11

This is a very good example of what I class as a great 'Logotype'. Sometimes I see pieces of bastardised text creep in the gallery through the back door and get shot on the spot for asking why. Every logo should have substance not just style and this has loads of both. Worthy contender for 2011 IMO.

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Mikeymike Apr. 28 '11

jonnyd, thanks man those were some kind words. appreciate it.*sj, thank goes out to you also , man. cheers.

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Mikeymike Apr. 28 '11

jonnyd, thanks man those were some kind words. appreciate it.*sbj, thank goes out to you also , man. cheers.

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