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Thanks for the comments - I know what you're saying about the oval Smartinup, but what can I say? Oval enclosures were big a decade ago, and I wanted to show this logo the way it was created rather than present an altered version. I guess it could have been worse - I could have used the emboss filter with a swoosh and gradient fill!

%22I could have used the emboss filter with a swoosh and gradient fill!%22**Man, this would be a winner if you had. :-P

I think this one is for sure great (even better if it was done over a 12 years period)

I like so much this logo... It's realy simple but in the same time so clear... Good work.

Very simple, direct mark. I agree the oval is dated (and I just saw it used with a monkey yesterday), but the idea is timeless.