by HayesImage • Uploaded: Sep. 10 '13 - Gallerized: Sep. '13
Description: Redesign of a logo I developed for Eclipse (no relation to eclipse.org) in 2011. The key point of this brief were to create a more relaxed, approachable brand, less authoritative. See variations for the 2011 design. Eclipse offer specialist training software - mostly linguistic, but also teachings on grammar, syntax, etc. The use of the globe device reinforces the idea that language & communication is a ‘global’ exercise. Conceptually the design is of course inspired by a globe on its axis/stand. Since the idea of the eclipse is not necessary representative of solar or lunar, the mark focuses on how eclipses are created, orbit – The precise moment the Earth/Moon orbit is in relation to the Sun. The planet also forming an abstract E, creating a subtle monogram. Typographically, the design has made a departure from the schoolbook styled typeface to a more contemporary rounded face to suit the mark.