Eclipse

by HayesImage • Uploaded: Sep. 10 '13 - Gallerized: Sep. '13

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Description: Redesign of a logo I developed for Eclipse (no relation to eclipse.org) in 2011. The key point of this brief were to create a more relaxed, approachable brand, less authoritative. See variations for the 2011 design. Eclipse offer specialist training software - mostly linguistic, but also teachings on grammar, syntax, etc. The use of the globe device reinforces the idea that language & communication is a ‘global’ exercise. Conceptually the design is of course inspired by a globe on its axis/stand. Since the idea of the eclipse is not necessary representative of solar or lunar, the mark focuses on how eclipses are created, orbit – The precise moment the Earth/Moon orbit is in relation to the Sun. The planet also forming an abstract E, creating a subtle monogram. Typographically, the design has made a departure from the schoolbook styled typeface to a more contemporary rounded face to suit the mark.

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Status: Client work
Viewed: 10211
Tags: Eclipse Yellow Blue Language
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tass Sep. 10 '13

I really like this.

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Hayes Image Sep. 10 '13

Thanks Alex!! Working on some collateral options now :)

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DeepBlueDesign Sep. 11 '13

clean, simple and effective.. nicely done.

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milou Sep. 11 '13

Great stuff, Josh.

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Hayes Image Sep. 11 '13

Thanks guys, glad you like it :)

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ocularink Sep. 15 '13

Solid solution, Josh.

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Hayes Image Sep. 15 '13

Thanks guys!! Another job done, onto the next :)

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Hayes Image Sep. 22 '13

^ Only thematically.

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