Adaptive IV

by HayesImage • Uploaded: Oct. 17 '12 - Gallerized: Oct. '12

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Description: Yet another concept for Adaptive (they're all still in the pot an there's a V & VI on the way). This one deals with the nature of inducing chemical nourishment into the system. Initially I was hesitant about this concept as it can imply performance-enhancing substances, a negative connotation - especially during the Lance Armstrong controversy. What it actually is; a focus on things like protein supplements, vitamins & other nutrients in their isolated forms - such as whey, the protein strain isolated from cow's milk that aides muscle development. The bottle is half full; therefore the fruit is still growing, when the chemical mixture is at its prime, the bottle will be full & the fruit complete.
Status: Work in progress
Viewed: 10318
Tags: Orange Chemical Nutrition Lab
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Lets Discuss

ColinTierney Oct. 18 '12

love the way you think, josh.

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Hayes Image Oct. 19 '12

Thanks Colin!!!

\"When the going gets weird, the weird turn pro.\" - Hunter S. Thompson

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ColinTierney Oct. 19 '12

\"you miss 100% of the shots you don\'t take - wayne gretzky\" - michael scott.

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ColinTierney Oct. 19 '12

okay enough of the weird stuff. on a \"professional\" note...i know you are going for a minimalist approach here, but i think a subtle highlight on the bottle would really give this a nice (fruit) punch.

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Hayes Image Oct. 20 '12

@Colin - Good quote.

@Sam - Noted. My rationale for that is that the bottle is in centrifuge, so the high speed rotation would balance it out :)

@Colin - How spiked the punch? Sort of a faux 3d highlight...or just some clean white space? Let me ponder :)

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t-sovo Oct. 20 '12

i like this. but imo the cork is too much. feels busy with the rest of the clean and large shapes. :)

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Hayes Image Oct. 23 '12

@t-sovo Without a cork it\'ll make a mess ;) But I see what you\'re saying.

Updated with type.

I\'ve also added a monochrome variation & a highlight trial.

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chanpion Oct. 23 '12

You\'ve done alot of work and put alot of thought into this project Josh, and it shows. This version I feel is the strongest one in terms of concept and visual. Looks great with that custom type too. Well done mate.

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dotflo Oct. 23 '12

this is it, the black and white version looks great!

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ColinTierney Oct. 24 '12

i like the highlight.

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Hayes Image Oct. 24 '12

@Edgar - Thanks :)

@Norm - Thanks man!!! It\'s been epic, I\'ve nearly filled an entire sketchbook on this gig :)

@Florin - Thanks man!!! It\'s like black & white TV sci-fi :)

@Colin - Thanks! Doesn\'t create an odd focal point does it? It did in stark white, it\'s Pantone 290c @ 30%

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effendy Oct. 24 '12

10/10 Josh! Its perfect!

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ColinTierney Oct. 24 '12

to me it does not. i think the tint was a good idea rather than a pure white. i think it\'s a nice touch with the shades in the liquid and cork and adds to the dimension (btw, i like the cork).

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Hayes Image Oct. 28 '12

@Colin - Thanks, I presented the highlighted version (along with everything else) a late last week, so i\'ll be interesting to see what they lean toward. I\'ve been pushing this & the DNA concept the hardest.

@hm-himera - Thanks :)

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jaket1993 Nov. 08 '12

great work. I\'m jealous of your skill

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jaket1993 Nov. 08 '12

if i had to nit pick id say get rid of gradient on the letters and the cork

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ColinTierney Nov. 08 '12

^ am i missing something? i don\'t see a gradient on either the letters or the cork.

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Hayes Image Nov. 08 '12

Thanks jaket1993 :)

Disclaimer: No gradients were used in the making of this logo.

The are 2 tones that make up the cork (the larger variation has a clearer shot of this) but they\'re not blended. The type is all the same tone of cool grey :)

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jaket1993 Nov. 08 '12

sorry thought there was a gradient. im thinking now i like the cork. Adds to the message of the image

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