Clairvoyance Communcations

by Brandsimplicity • Uploaded: Nov. 15 '10

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Description: Concept2_ Clear Vision Research revealed the term clairvoyance came from 17th century French with clair meaning "clear" and voyance meaning "vision". This new found knowledge ignited my creative spark; I started to explore the notion of an ever-watchful eye overseeing / creating articulate copy. The open ended right-side of the mark is representative of the verbal and communication of the said message.
Status: Work in progress
Viewed: 1429
Tags: communcation speech writing logo clear vision
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brandsimplicity Nov. 15 '10

Hey guys, would really be stoked to get some constructive feedback on this design, as I'm very excited about this direction.

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Atomicvibe Nov. 19 '10

Hmm, the concept is interesting and very esoteric, but I feel like it needs to rely on the tagline to provide that level of understanding. There is a big idea here, but I'm not sure if the mark is coming together yet. I feel like it's too %22here's the icon,%22 and %22here's the type.%22 I feel like the elements need better integration. Your eye has a v-shaped line of vision emanating from it's right corner. Could the eye be below the V in %22clairvoyance%22, and achieve a similar effect (in this case, the sight line would be upward)? In this scenario, I wonder if the colored pages would even be necessary. Play with this one some more.

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