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Capital Timepieces

by wiking • Uploaded: Dec. 23 '10 - Gallerized: Jul. '12

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Description: WIP. High-end watch dealer. Thanks for looking.

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Tags: flip design dealer capital timepieces watch
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Lets Discuss

JoePrince Dec. 23 '10

I would try making the minute/second/hour hands to form a T.

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tabithakristen Dec. 23 '10

I don't normally disagree with Joe but I think that if you change the hands on the watch, it won't resemble a 'C' anymore. I could be wrong but in my opinion, the hands are what make the letter. :)

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JF Dec. 27 '10

Agree with Tabitha.

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raja Dec. 27 '10

Hi Joe - can you please explain why a T would be needed in this logo? I am just curious about your reasoning.

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JoePrince Dec. 27 '10

%5EJust thought there was an opportunity to include both initials of the company name in the mark - seems like an easy solution to utilize all three clock hands to make the T - an abstract T of course.

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raja Dec. 27 '10

Nice work Wiking.***joe: Yes -- an easy solution -- you are right and 'opportunity'. Not some of the 'constants' in good logo design.**I think what I was more curious about, was what the initial problem you feel is and how convenience is a solution to that problem. Can you outline why logo this logo design should include a T for reasons other than the ones posted already and how it will be of help?**I appreciate your timely response.

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JoePrince Dec. 27 '10

I didn't think there was a problem - the mark is great. IMO it could be improved by the solution I suggested by simply referring to the company name in a memorable manner. Cheers.

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raja Dec. 27 '10

Thanks joe.**Can you substantiate your opinion as to how adding a T, as you put it, would not only improve but also, in the mind of the consumer, refer to the %22company name in a memorable manner%22. Any reasoning as to how this would work is something that will be of great help to the design community as we strive to learn the psychology of visual languages' correlation to language and names. Thanks in advance for your response.

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JoePrince Dec. 29 '10

%5EI thought I made it clear what I meant, but maybe my words didn't come out correctly. If the company initials (CT) are in the mark, then when you see it there is a reminder of the name - of course none of this is relevant if the mark is never going to be displayed without type. But, in regards to including the T in the mark also, take a look at this one of yours: http://logopond.com/gallery/detail/857*Is it stronger because you have both initials included rather than just the M? IMO it is. It could be a personal preference.*Would the mark

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JoePrince Dec. 29 '10

%5EWould the mark be less memorable without including both of them?*

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raja Jan. 09 '11

Hi Joe -***Thank you for your valuable knowledge. And enthused response times. Pardon my late reply (I was traveling overseas).****Also, thank you kindly for your personal reasoning as to why adding a T will remind consumers of 'timepieces' and improve upon this well designed icon.****However, asking me to have a look at my own -- totally unrelated -- work, deviates from this healthy and informative discussion on the cognitive sciences involved in effective visual communications for businesses.****To stay on topic, I feel your suggestion, in no way whatsoever, will be of any help with reference to the question that was posed.****The design community looks forward to more of your insight to help us all grow in a healthy and friendly manner.****Love,****- Raja

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wiking Jan. 12 '11

Wow, didn't mean to start a riot :) Thanks for the feedback, comments and suggestions. After all that has been said here I feel compelled to give Joe's %22T%22 concept a whirl just to see how it looks. Thanks again all.

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ColinTierney Jul. 25 '12

^ interesting dialogue. cool logo.

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ClimaxDesigns Jul. 25 '12

I think raja was just taking the piss, these guys have all had 'encounters' that they have sense gotten over lmao.

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elpuser Jul. 25 '12

not much of a wow factor, but congrats on getting featured

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logomotive Jul. 25 '12

What about making the two hands form a T? be C/T. Just a thought.

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chanpion Jul. 26 '12

Mikey? What are you doing? ;)

Man I miss this. Most I've heard Raj said all year!

How about doing the T with the hands, get rid of the 12, 6, 9 o'clock markers, and taper of the ends of the C. Choose a more refined possibly serif font. Despite the excellent concept, I just don't feel the 'high-end' aspect of it.

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Jedah Doma Jul. 26 '12

I agree with the sentiments of many in the comments. Using the hands of the clock form a 'T' shape would greatly enhance the logo. The 'C' element is already very prominent and I don't feel it would lose that strength if the hands were changed.

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tabithakristen Jul. 26 '12

Nooooooooooooo (Vader voice) leave it the way it is! lol

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logomotive Jul. 26 '12

Insert humor here. Of course I don't think Joe's idea was all that bad to be honest.

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logomotive Jul. 26 '12

Maybe could have thrown in a second's hand to the left and Everyone would be happy :)

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THEArtistT Jul. 26 '12

I'm on the side of making the hands a T. :P

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occipital Jul. 27 '12

I will just say ... I like the concept, good job.

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wiking Jul. 27 '12

Holy smokes, go away for a day and come back to this :)
First off, thanks for the gallery add!! Totally unexpected.
Second, thanks for all the constructive comments and floats.
Third, this client has yet to pay for any of the creative work completed thus far and has been dodging me for quite some time. As for revising the logo, based on the comments above, I'll have to tackle it down the road, merely for my own personal satisfaction as opposed to pleasing this (insert profanity laced adjective here) client. Thanks again to all.

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wiking Sep. 27 '12

OK...updated version based on all the comments above. Ditched the 12, 9 and 6 o'clock markers as per Norman's suggestion. Cleaned up (changed) the font and added in the hands to form the T. Not sure if the addition of the crown (winding knob) is neccesary or not. Let me know what you think and thanks again for all the help.

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sachintaneja Oct. 13 '12

Hey...
Do you offer your service at fiverr.com too ? If no then it\'s sad that somebody is claiming this logo to be designed by him.

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ClimaxDesigns Oct. 13 '12

nice update the \'t\' isn\'t flagrant, makes a nice \'add\'

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wiking Oct. 13 '12

Cheers David!
Can\'t seem to find the logo on fiverr.com. If anybody locates it I\'ll pay them 5 bucks :)

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