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I like the overall feel and concept of this logo, however why not have 5 stars instead of 3? Also, I like the weight of the type, but the %22f%22 %22i%22 and %22t%22 look kinda funny to me in this case.

Because two stars in the coffe :))

i would have to agree with grabbdesigns, the type treatment is random and i don't think it really adds to the overall design. I think it takes away from your mark.%0D*%0D*also, it really doesn't make sense to have 3 stars and have it named fivestars. if you say 2 stars are in the coffee, then why not put 2 stars in the cup?

I too think that seeing 3 stars where it clearly states there are five adds an WTF moment to the logo. Unless it's an intentional quirk that aims to make the logo more memorable, I would consider somehow working missing starts into the logo.*

I'm going with WTF.

LOL!! Me too. %5E%5E%5E

%3D/

make five stars bubbling out of the cup :) that would look uber neat

Me thinks you should use the negative part of the mark as the other 2 stars. The main white are as 1 big star and the negative space in the handle as the other, then you have 5 stars.

Mike, I thought the same thing about the star in the handle. Uncanny.