Dioteck

by ru_ferret • Uploaded: Nov. 29 '12 - Gallerized: Nov. '12

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Description: LED lighting
Status: Client work
Viewed: 11,413
Tags: d led light diode
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Lets Discuss

ColinTierney Nov. 29 '12

better, and i see what you are doing with the gradated letters, i just don\'t think it adds much and would rather see it one color.

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logomotive Nov. 29 '12

As far as the name goes and direction here. I think he is really onto something great. Maybe just a bit less detail....Less is more.

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ClimaxDesigns Nov. 29 '12

liking this one, you delete the other one?

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ru_ferret Nov. 29 '12

Nash, thank you.
Colin, it\'s not about just coloring the letters, but pushing the idea forward, making the right accent.
Bram, thanks for helping.
Mike, I\'ve tried to simplify the LED as much as possible, could you clarify what detail do you mean?
David, I post middle stages to get some quick feedback to see where I have to go with the idea, how people react on it. I\'ve read and reflected all the comments, just don\'t want to keep here iterations I don\'t like anymore. Thanks for commenting and liking.

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type and signs Nov. 30 '12

wow ... Nikita ... this one is really hot ... float and fave , mate !!!

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firebrand Nov. 30 '12

Looking good, apart from the gradient and the little extension inside the D. :)

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Hayes Image Nov. 30 '12

The gradation/darkening of the letters actually makes sense, the ambient light of the LED & the eventual light decay :)

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ru_ferret Nov. 30 '12

Thank, TAS, I wish they will say the same)
Thank you, Roy. No gradient here. The little white extension is the light itself.
Thanks, JH :)

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ColinTierney Nov. 30 '12

i understand what the different coloration is doing with the light, but i really think it detracts from the overall design. this of course is just my opinion.

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logomotive Nov. 30 '12

What Roy said is exactly what I meant. I realize it's not a gradient but in a sense it is by the change of hue. Maybe a tapered light effect through all the letters in the middle if you want to convey that aspect. Just feel you kind of lose the impact of the name at the ending letters/ Just my 2 cents though.

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ru_ferret Nov. 30 '12

Guys, check out B&W. Do you read it?

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ru_ferret Nov. 30 '12

^Thanks! I think the idea is in its purest form now.

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ColinTierney Dec. 01 '12

nailed it nikita. great job.

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ladygrey Dec. 01 '12

Super, Mate! Congrats!

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Rokac Dec. 01 '12

Led me just say, great outcome Nikita:) Love the simplicity!

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tabithakristen Dec. 01 '12

I have to say that I prefer the blue one, with the gradient. =P

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nido Dec. 01 '12

hmmm... someone deleting comments here?

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nido Dec. 01 '12

anyway... as I said before (for some reason now deleted)...

what if the light wasn\'t triangular, but more squared?... the triangle seems to take up too much unnecessary space. Squared (rectangular) light would give it a cleaner look, take up less space and still be legible (as well as still look like light)... you D slightly larger than the other letters to give some breathing space above & below the other letters.

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logomotive Dec. 01 '12

^ you mean more rectangle?

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nido Dec. 01 '12

yeah rectangled. its in the brackets ;)

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garychew1984 Dec. 01 '12

looks great, can i have a comment, is there any chance people will read it as \"OITECK\"...

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ru_ferret Dec. 01 '12

Hi, nido. I\'m not sure rectangled light will still look like light. How about changing the angle?

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logomotive Dec. 01 '12

Try making the 'D" Diode bigger, the same height as the rest of the negative (black)letters,this will allow for a more rectangular approach. I think that is what Nav was saying.

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13mu Dec. 01 '12

еще mne kak-to bolshe nravilso ) etot toje horosh!

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13mu Dec. 01 '12

tot mne kak-to bolshe nravilso ) etot toje horosh!

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ru_ferret Dec. 01 '12

You are my interpreter, Mike) I think the diode is nice when it\'s small. Take a look at the bigger example: http://oi49.tinypic.com/20arz13.jpg
Den, ny etot takoj utilitarnij )

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downwithdesign Dec. 01 '12

Probably going against the grain here but I think the enclosure complicates the design. I understand why you chose to include it but I think it would translate easier with just the type on its own.

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tabithakristen Dec. 01 '12

I think the same Gareth. That\'s why i said I prefer the blue one. Something about the enclosure makes it... over the top and complicated like you said.

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ru_ferret Dec. 01 '12

But it\'s nice because of the gradient, b&w variation isn\'t that great: http://oi45.tinypic.com/fcv4tf.jpg.
I know what you mean by enclosure, but really don\'t see any alternative, it seems I\'ve tried everything )

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ru_ferret Dec. 01 '12

This one looks simple, unusual, new in some way. All that things I\'ve been fighting for these days:) It doesn\'t need gradient to be beautiful, simplicity is beauty.

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Sean Heisler Dec. 01 '12

I definitely like this but how about when it is not reversed out as it is here and used in its positive form? Will it still communicate if the \"light\" is black?

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brammoolenaar Dec. 01 '12

I prefer the blue version over the triangle concept.

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ru_ferret Dec. 07 '12

Approved! Some good news...finally :)

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hm-himera Dec. 08 '12

Congrats Nikita! =)

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lumavine Dec. 08 '12

I know I\'ve already said how much I love this idea, but maybe it still could be improved:

1) The beam of light could be more focused (reduce the height of the beam at the right), which would reduce the amount of blank space above and below the text.

2) A subtle (and awesome) LED schematic symbol could be formed by the K if the beam ended right at the edge of the letter. Hard to describe, so I quickly drew it up to illustrate:
http://www.flickr.com/photos/36524843@N00/8254454117

Hope that is helpful! Your work is awesome!

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Rokac Dec. 08 '12

Gratz on the approval Nikita. ^Also good thought by Luma...

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ru_ferret Dec. 09 '12

Thanks Luma & Roko, but the work is done. I like it as it is )

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ocularink Dec. 12 '12

Love seeing all the back and forth going on here. Turned out great, Ru.

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pausedsn Dec. 20 '12

Maybe is light too big, but the idea which carries this logo is clear and unambiguous. Right in the center Nikita!

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Petro May. 17 '13

Very cool, Nikita! Otlichno srabotano!

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ru_ferret May. 17 '13

I'm glad you like it, Petro :)

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