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Description: BACKGROUND: A new diagnostic center was being constructed in the city of Rethymno in Greece. This new medical centre would provide services in areas never before seen in the city. Technologically advanced equipment and the expert personnel they are targeting all the population of the city in order to cover their medical needs. CHALLENGE: Since it would be something big for the city the client needed a very contemporary visual identity and logo. A name that would be understood and used by everyone and feel comfortable about it. A logo that would certainly stick out from its competition and be easily recognizable. SOLUTION: Diagnosis is a greek word being used in many languages. It was the chosen name that would work the way the client required. Endorsable and friendly. The colored cross circles symbolizes the plethora of diagnostic services the client will provide, it conveys the various circles of life in a happy, pleasant, friendly and safe presentation. RESULT: The logo has been applied on site, a corporate identity was developed on stationary and print ads were created in order to promote the diagnostic center.
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