The King

by malicho • Uploaded: Jul. 07 '17

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Description: Company that builds roads in remote areas on challenging terrain in North America. The mascot chosen exudes remarkable abilities in accessing any type of terrain, particularly cliff walls. Subtle differences in the position of the front leg are meant to demonstrate slightly different narratives for the mark and brand—dominance of the terrain, etc. Actual name of company left out.
Status: Work in progress
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