Lumo

by lumo • Uploaded: Aug. 26 '10

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Description: My personal brand. Made up of three lines representing: web,print,brand. Also like how the mark is like a target - or focus on the main idea or concept.
Status: Client work
Viewed: 5383
Tags: mark brand thought
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Lets Discuss

Marvin K. Aug. 26 '10

I like it. Just wondering, what is the font called?

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Marvin K. Aug. 26 '10

And as you've probably heard numerous times%3B It looks (maybe too much) like Chase'

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VERGad Aug. 26 '10

what if you rotated it 45%B0?

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lumo Aug. 26 '10

interesting, I'll try it.

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lumo Aug. 26 '10

updated with the mark rotated

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michaelspitz Aug. 26 '10

%5EWorking better for me rotated.

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lumo Aug. 26 '10

Thanks michael and vergad. I like this as well.

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JoePrince Aug. 26 '10

Wayyyy better rotated James, doesn't have that Chase feel now.

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thomas Aug. 27 '10

Very good logo and good improvement. Mark and type (congrats for the custom!) fit well together. Not sure if gradients are really needed or may be just more work on shade/light effects. For instance, looks strange that top left and bottom right quarters have same dark orange just mirrored and also same as under quarters...

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designabot Aug. 27 '10

either way this is a quality identity

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lumo Aug. 27 '10

Anthony, thomas had mentioned something to that extent. I haven't gotten around to adjusting it. Was planning on perhaps trying to go slightly darker to ensure that the mark also works on a light background. Stay tuned.**

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thomas Aug. 28 '10

Even if it was not exactly what I was trying to explain, I think Anthony is right. Your mark could work better like this. I think using it this way and, as we said, reworking lights/shades and gradients (may be setting a single spot light coming from top left) could be a way to really refine your excellent mark.*I may suggest also to slightly untighten tracking.*Looking forward for updates!

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lecart Aug. 29 '10

looking great mate !

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jmutton Aug. 30 '10

Is it me or is the a little problem with the 'L' on the left side of it?

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lumo Aug. 30 '10

thanks j, not sure where that came from. fixed it.

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ru_ferret Aug. 30 '10

You did it, very nice looking identity

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oronoz ® Aug. 30 '10

Looks great James!!

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lumo Aug. 30 '10

thanks ru_ferret and oronoz. Coming from you, I appreciate it.

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thomas Aug. 31 '10

Very good imprevement James, very good indeed. That's fine work for your personal brand. Congratulations!

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lumo Sep. 01 '10

thanks thomas and brandsirrah.**I feel really good about the design and feel that it is a solid design. It feels great to finally have a personal identity that I love! Very hard to do.

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JoePrince Sep. 27 '10

Like the way this entire design turned out James.

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Noetic Brands Oct. 01 '10

I think its very well balanced now. It looks great on your avtar as well. Good job!

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lumo Oct. 01 '10

Thanks vovy, jp, and noetic. I likin it too!

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ALL4LEO Oct. 04 '10

Nice work*Colors choosen very well!*

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lumo Oct. 26 '10

Appreciate the comment leo%3B thanks.

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lumo Nov. 02 '10

This logo to be included in Logo Nest vol. 1!

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milou Nov. 02 '10

LogoNest is neat so far, congrats. Hope to see this baby in my hands... hrhr.

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lumo Nov. 02 '10

Appreciate it guys!

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1pxrgba Apr. 18 '11

Congratulations on being include in Logo Nest. This is a great logo. :D

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