Dec. 12 '16
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Alco Re-Branding Case Study on Behance:
As seen on:
Alco Re-Branding Case Study
I'm torn on the repetition. I love the case study and I see the symbol only version. Maybe that would read over time. But the type and symbol together... I dunno. It's an unusual lock up. And maybe that's a good thing.
Yeah i see it as a good think i think eventually the type would go, kinda like the nike swoosh, you couldnt really have it as stand alone until it got proper market saturation. but now you dont need to see type to know that check mark is nike, i think it could be the same with this one.
David, you got it right :) Thanks!
I like this one!
This piece got in 2017 logo trend report! Yay :) https://www.logolounge.com/articles/2017-logo-trends
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