May. 13 '13
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Logo concept for The Identity Lab. My personal Corporate Identity Studio based in Winston-Salem, NC.
Work in progress
looking good. nice type design.
space above text too empty. could at least align ascender height with top rim of beaker.
I think the bubbles in LAB are too much. it would work as just a text logo. but with the beaker and bubbles it's redundant.
Thanks for your thoughts... I questioned the bubbles myself, so that answers it.
I considered using the typography as a standalone mark from time to time, but I could always bring the bubbles back if that is the case.
I'll definitely take a look at the spacing. Thanks again.
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