The Identity Lab

by jp2id • Uploaded: May. 13 '13

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Description: Logo concept for The Identity Lab. My personal Corporate Identity Studio based in Winston-Salem, NC.
Status: Work in progress
Viewed: 3025
Tags: Experiment Beaker Vintage Tube
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logoboom May. 14 '13

looking good. nice type design.

space above text too empty. could at least align ascender height with top rim of beaker.

I think the bubbles in LAB are too much. it would work as just a text logo. but with the beaker and bubbles it's redundant.

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jp2id May. 15 '13

Thanks for your thoughts... I questioned the bubbles myself, so that answers it.

I considered using the typography as a standalone mark from time to time, but I could always bring the bubbles back if that is the case.

I'll definitely take a look at the spacing. Thanks again.

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