The Identity Lab

by jp2id • Uploaded: May. 13 '13


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Description: Logo concept for The Identity Lab. My personal Corporate Identity Studio based in Winston-Salem, NC.
Status: Work in progress
Viewed: 3874
Tags: Experiment Beaker Vintage Tube

Lets Discuss

logoboom May. 14 '13

looking good. nice type design.

space above text too empty. could at least align ascender height with top rim of beaker.

I think the bubbles in LAB are too much. it would work as just a text logo. but with the beaker and bubbles it's redundant.

jp2id May. 15 '13

Thanks for your thoughts... I questioned the bubbles myself, so that answers it.

I considered using the typography as a standalone mark from time to time, but I could always bring the bubbles back if that is the case.

I'll definitely take a look at the spacing. Thanks again.


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