by Rokac • Uploaded: Jan. 14 '10
Gallerized Feb. '10 a1f70e7e82a2c94f05957993f23310b9.png

Description: Logo for a software company.

As seen on: -

Status: Unused proposal

Commenting: Actively seeking critiques

Tags: filecabinetfolderfilecabinet

More from this user:

Bitencourt said on Jan. 14 '10

I think the mark is a little small, but like the idea :)

Rokac said on Jan. 14 '10

Thanks Breno:)

ethereal said on Jan. 14 '10

^ Yes and yes.

ethereal said on Jan. 14 '10

Sorry, that was a reply to Breno Love the mark, but it's a bit small.

lundeja said on Jan. 14 '10

Reminds me of "this":http://logopond.com/gallery/detail/861 though I understand they are different concepts.

fanego said on Jan. 15 '10


Rokac said on Jan. 15 '10

Thanks guys. I appreciate the comments.
I agree,similar but the concepts are different, just as you said:)
Hmm,I think you're right, it does look a bit small. I'll work on it:)
Cheers guys!

Rokac said on Jan. 15 '10

Updated. Works much better this way. Thank you Dalius:)
Darm I love Logopond:)

dotflo said on Jan. 15 '10

very good

JF said on Jan. 15 '10

Smart work.

janzabransky said on Jan. 15 '10

cool, I see this version better

JoePrince said on Jan. 15 '10

Now that's hot!

ethereal said on Jan. 15 '10

There you go. Awesome!

Rokac said on Jan. 15 '10

Thank you doflo, JF, Jan, Joe, and Sean!
I really appreciate it guys:)

andreiu said on Jan. 19 '10

oh yes! very nice solution here!

Rokac said on Jan. 19 '10

Thanks Andrei!
Means a lot coming from you:)

fourplus said on Jan. 27 '10

great idea on this one!:)

Rokac said on Jan. 27 '10

Thanks fourplus. I appreciate it:)
Btw. love your work guys. Especially what you did with that basketball gym.

Rokac said on Feb. 05 '10

Thanks for your kind words Igor!
Means a lot coming from grande maestro like yourself:)

cleber said on Feb. 06 '10

Cool! I've added it to my favorites.

Rokac said on Feb. 06 '10

Thanks cleber! Btw love your avatar mate:)
Also thanks David for the gallery spot. Much appreciated.

mattaebersold said on Feb. 06 '10

Very clean and simple. I like it.

ksnagra said on Feb. 06 '10

Love the simplicity! magic :D

Rokac said on Feb. 06 '10

Thank you mattaebersold and ksnagra!

designoman said on Feb. 07 '10

Fine idea!

Rokac said on Feb. 07 '10

Cheers designoman!

lock_designs said on Feb. 07 '10

I'm sorry if i'm nay-saying too much...but I feel like a lot of the logos making the main page these days aren't actually marketable to actual businesses. I can appreciate art for art's sake such as this. But is it really a logo if can't be put to good use? I mean it's more of a clever play on words with art than a logo. Again not trying to make waves but I feel like making the front page has to be more than being clever with name and mark.

barryconvex said on Feb. 07 '10

I agree completely. The simple reason is that mostly you get the impression that the starting point is a visual idea and the outcome then is more or less accidental.

Rokac said on Feb. 07 '10

Thanks for your thoughts Chris.
Sorry that this logo didn't satisfied your standards when it comes to "who gets to the front page". It's not up to me.
Btw it was done for a real client but rejected. The company name is "Folder Track" (I've removed the "track" part just because it looks more awesome this way:). Hence the open filecabinet concept. Hope this will help.
Cheers mate...

Rokac said on Feb. 07 '10

Thanks for stopping by.

rambal said on Feb. 07 '10

great one!

hozella said on Feb. 07 '10

Awesome stuff

Rokac said on Feb. 08 '10

Thank you ram and hozella!

variant73 said on Feb. 08 '10

and this company does really exist ? what they do ?

Rokac said on Feb. 08 '10

Usually I'm a cool guy but when paratroopers like "variant73" lands on my head I turn into Mr. Hyde.
"Variant" whats your problem? I see your have been inspired by some recent comments. How come that guys with "most creative showcases" are throwing these squibs? Especially to logos that end up on the front page. Then I have to spend my time explaining logos to someone like you.
I can take critics, au contraire I encourage criticism as long it's constructive.

So "variant" please do get off my back and spend your valuable time somewhere else.

lock_designs said on Feb. 08 '10

Rokac your passive aggressive attitude is totally unwarranted. I originally was just commenting on the general trend on logopond, but your attitude has deemed it necessary to comment on you specifically. Your idea is not inspired, it's lazy and easy. It looks like you just simply tacked on some random type face to help remind us that the mark was a filing cabinet.
All Variant asked was if the company was real and what the did. Did you respond like a reasonable person, no you lashed out. How dare we question you?! In the end, I'm a bit curious about what they do as well and which proposal they actually did use if not this one and why is that not in your showcase? You don't want critiques, you want people telling you how good your idea is and the instant you're at all challenged you get all defensive and passive aggressive.

Rokac said on Feb. 08 '10

Ok lock_designs, you've made your point. I apologize for my previous comment if it offended you or anyone else.
Again I'm always open to listen thoughts from other designers (the green flag on almost every logo in my showcase) but comments from barry and variant were posted with such arrogance that I just couldn't get pass them.
Btw. this is the company:
And here is the contest:
For scanned pics from my sketch book drop me an email.
Cheers lock_designs

barryconvex said on Feb. 08 '10

Seriously, I had no intention to make an attempt to trash the logo or make an arrogant remark. I believe the observation that there is a great amount of logos apparently created merely for oneself, often the "cute" or "fun" ones, entering the gallery, is undeniable.

cerise said on Feb. 08 '10

Nice Roko

Rokac said on Feb. 08 '10

All cool mate:) Just one thought. A good concept is a good concept, whatever purpose it's made for:)
I hear you Anthony. But, that's another story, sigh...

Rokac said on Feb. 08 '10

Thanks Craig! Means a lot coming from you:)

barryconvex said on Feb. 08 '10

Additionally, while I don't think my first comment is unclear in any way, it IS a surprise that this has been done for an actual company, because Folder is a generic term. And the point above basically comes to the question in general, e.g. is making up a generic term like "Car Company", shaping the Cs into headlights as challenging as working for a real car manufacturer to create something unique that captures the client's identity.

I have no objections against this Folder logo, it looks a bit tight, but maybe it´s because you´ve used a lot of blank space around it. Works nicely in monochrome, is smart and possibly something you won't get tired of.

datzebao said on Feb. 08 '10

I agree with all people who say that there's a bad trendy here, and some logos are made just for fun, completely forgetting the customers rules and their frequently weird questions and requests. When you have to make a logo for someone who pays for it, it's very difficult to get along with a "simply" clever idea. And this logo is the dimostration of this whole theory, because i find it simply wonderful in his smartness and it is for sure very effective, but the client anyway rejected it...
I appreciate a lot this logo, but very often creativity is not well rewarded...

Bitencourt said on Feb. 08 '10

Rokac, take it easy man, your logo is amazing :)

Chad Sanderson said on Feb. 08 '10

This isn't the first time this issue has been brought up. At the end of the day though, this is an inspiration-based website- and this right here is inspiring. Great job Rokac!

Rokac said on Feb. 09 '10

Thanks all for your thoughts.
I appreciate it "Breno I am brazilian":)
"At the end of the day though, this is an inspiration-based website"
Well said my friend. Thanks:)

design studio said on Feb. 10 '10

good job

Rokac said on Feb. 10 '10

Thanks design studio!

michaelcampos said on Feb. 19 '10

great use of shadows, excellent job

Rokac said on Feb. 21 '10

Cheers michaelcampos.

Tømme said on Mar. 05 '10

saw this one a while ago in a blog post, really great mark!

Rokac said on Mar. 05 '10

Thanks Thomas and Derick.

VB Design said on Mar. 11 '10

Oh,oh, oh, I saw this logo on LogoMoose and fell in love! Odlican,savrsen,predobar!

Rokac said on Mar. 11 '10

Hvala Vanja :)

ndmgfx said on Apr. 20 '10

u have a very nice showcase mate, keep
it up

Rokac said on Apr. 22 '10

Thanks Nadim, much appreciated:)

JoePrince said on Nov. 29 '10

Someone needs to grab 100 and file it away...

JoePrince said on Nov. 29 '10

^I think the folder is locked, ask Roko for the key.

hyperborea said on Nov. 29 '10

wow I never floated it before!

Rokac said on Nov. 30 '10

Joe, Alen, Andrej,
thank you fellow Pondians:)
Feels good to be in z club:)

13mu said on Dec. 17 '10

very cool

Rokac said on Dec. 17 '10

I appreciate it.
Btw.love your work:)

hitbyreindeer said on Jan. 05 '11

this is neat!!!

Rokac said on Jan. 06 '11

Cheers Reno!

toof76 said on Feb. 16 '11

Brilliant Logo! greatness in simplicity .. Bravo!

milou said on Apr. 14 '11

Just saw this baby at http://designspiration.net/page/2/

Rokac said on Apr. 14 '11

^That's very nice, thanks Milosz!
Thanks toof76!

Artgeko said on Oct. 03 '11

The perfect choice!

Rokac said on Oct. 15 '11

Cheers Artgeko!

jasminhalkic said on Nov. 01 '12

this one is incredible!

Rokac said on Nov. 09 '12

Gracie Jasmin!

buseca said on Mar. 04 '13

caion said on Jul. 11 '13

Great job

Rokac said on Aug. 02 '13

Cheers guys.

Nitish said on Jan. 01 '14

Congrats on the feature buddy. First for the year.

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