Lightswitch Brand & Motion Design

by dwit • Uploaded: May. 13 '09
Gallerized May. '09 019b47263711fc04814b3b241657246f.png

Description: It took me a while to think of a way to present the word, "Lightswitch" interestingly. A bit too cliche, Lightswitch has so many associations that come with it—lightbulbs, lighters, switches, matchboxes and so on. So I decided to take a different route and get the light from a different source. Here it is!

The logo was designed to work on medium to larger sizes. It doesn't have to scale down extremely because the company won't use it that way anyway. It was also intentionally made to be a little friendlier than the typical sans serif logotypes that many design companies use.

Also, the company is partly dealing with motion graphics, which is why I also made the fish to be animate-able. :)

Status: Nothing set

Commenting: Actively seeking critiques

Tags: motionbranddesignlogocute

More from this user:

JMC said on May. 13 '09

Hahaha Excellent!

cerise said on May. 13 '09

Wow...That's clever I love it

cseven said on May. 13 '09

Nice bit of left-field thinking and a cool logo.

Brandsimplicity said on May. 13 '09

Love the big fellas personality.

dwit said on May. 13 '09

Thanks JMC, cerise, cseven, Brandsimplicity! I really worked hard on this one. :)

leoramires said on May. 13 '09

hahhaha......so funny! very nice!

gyui said on May. 13 '09

i love this, this is freaking awesome :)

designabot said on May. 13 '09

lol... so simple and fun.
love the perspective on the teeth

alterego said on May. 13 '09

love :)

gentleone said on May. 13 '09

wicked! :)))

logoholik said on May. 14 '09


Type08 said on May. 14 '09

This is great! cool concept! I remember that one from 'Finding Nemo' to! :)

firebrand said on May. 14 '09

Haha, marvellous. D:

OcularInk said on May. 14 '09

Very clever. Way to think outside of the box.

penflare said on May. 14 '09

yeah i like this great job

AnonyMouse said on May. 14 '09

nice X))

andreiu said on May. 14 '09

nice job! :)

dwit said on May. 14 '09

Sorry won't be able to reply to everyone. But really, thanks for all the comments! :D It's an honor.

mentelibre1 said on May. 14 '09

que buena idea y que buena mascota, me gustaria que tuviera un color mas amigable por que se siente muy serio, pero esta genial el resultado

nido said on May. 17 '09

cool.. had an idea for this fish too.. but again.. nice work!

jennyb said on May. 20 '09

Wow...this is definitely a unique approach to this brand's name...excellent work!

gold coast website design said on May. 21 '09

Very cool. Would make a great T-shit design.

awesomeomen said on Jul. 08 '09

Hey Dwit! Great work! How much do you charge for your logo design?

lundeja said on Dec. 02 '09

Logo, logo 5 dollar!

alexanderspliid said on Dec. 02 '09

How can that be rentable? Who the hell wants to first of all steal other peoples work, and re-sell it. And secondly not even deliver them... For silly 5 dollars. jeez!

13mu said on Feb. 14 '11

very nice

sbdesign said on Feb. 14 '11


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