Logo for a company specialized in the creation and distribution of short-format entertainment for mobile device. Combining typography inspired by work of Saul Bass (classic Hitchcock's film Vertigo) with the stylized cigarette symbol and a film reel. Also, the pause mark can be noticed. It represents the fact that people will "pause" whatever they're doing and while having their cigarette break, they will enjoy a good short movie on their mobile devices.
From the project's creative brief my mission was to create a logo associated with words like classic ,fresh, exciting, accessible and edgy.
As seen on: -
Status: Work in progress
Commenting: Actively seeking critiques